Source: BBC Distribution Report, March 2013

• 40% of affluent adults in Europe watch BBC World News every month. 24% of these watch the channel every week and 9% view daily¹.

Source: EMS Europe 2013

• Average age: 47¹
• Male/Female: 62% / 38%¹
• University/Post-Graduate Degree: 61%¹
• Own a second home: 35%¹
• Average personal income: €52,964¹
• Lived, worked or studied abroad: 34%¹
• 90% more likely than average to have taken 11+ trips abroad in past year¹
• 50% more likely than average to be a business decision-maker¹
• 55% more likely than average to be an influential opinion leader¹
• 39% more likely than average to be C-Suite¹
• Engaged: BBC World News is the international news channel most likely to be considered by its viewers as a source to often discuss news from, offer a global perspective, be high quality, trustworthy, and make sense of the world²

¹  EMS Europe 2013 (excluding UK). Target is BBC monthly audience (9,903,000 / 6,842)

²  Media Brand Values 2011. Base: viewers of each channel. Regions = France, Germany, Belgium, Switzerland, UK