bbc.com/sport: advertising opportunities

The sports pages of bbc.com are the destination of choice for an engaged and passionate audience of sports fans worldwide.  Offering some of the broadest sports news coverage online, bbc.com/sport's award-winning journalism covers 45 sports and all the big global sporting events. 

bbc.com/sport takes users to the heart of the action: 

• Comprehensive live reports, including user contributions and insightful text commentary
• Award-winning pundits and bloggers drawing 12.5 million unique visitors monthly¹
• Pre- and post-event analysis
• A dedicated Sportsday Live rolling news service with breaking stories.

Advertising on bbc.com/sport reaches affluent, discerning senior managers and business decision-makers² in an environment where they regularly engage and interact, and where they spend a significant amount of their time online³. Advertising reaches huge audiences during major live sporting events: bbc.com/sport experienced a 60% increase in traffic during the 2012 Olympic Games⁴. 

Get more information about bbc.com's reach and audience profile

Advertising opportunities include:

• Exclusive event and site section sponsorship (eg Barclays cross-media campaign supporting its Premier League sponsorship in Asia)
• Page buyouts (eg exclusive buyout of Sportsday Live with estimated audience of 1.5 million)
• Display advertising, pushdown and video formats.
• Behavioural targeting focusing on cricket, golf, motor sport, rugby union, sailing and tennis
• Advertising on the BBC Sport mobile responsive site and the new BBC Sport App

The recent Ashes series saw a huge audience in Australia flock to the BBC’s online coverage as fans in Australia of both sides sought up-to-date news, video, analysis and scores. For the return series, the BBC will be delivering ball-by-ball coverage across all our platforms and devices, offering brands the opportunity to partner with BBC Sport and advertise alongside our world winning sports content*

We have crafted a range of sponsorship opportunities surrounding key dates of the Series. Editorial run down of what will be provided during the 2013/14 season:

• Live text commentary of every day of all 5 Tests plus ODIs and T20 internationals 
• Preview of each match 
• Report of every day of every match 
• Daily Ashes gossip column 
• Quotes pieces 
• Features 
• Daily analysis from BBC cricket correspondent Jonathan Agnew 
• Alex Stewart column 
• Live scorecards 
• Full fixtures & results service for all Tour matches 
• Regular analysis from the BBC’s Test Match Special team including Geoffrey Boycott, Michael Vaughan and another high profile ex-Aussie cricketer, possibly Glenn McGrath TBC) 

Email us now to see the full package


^{* Webby Awards 2013 - Best Use of Video or Moving Image and Sports} 

Football is a key audience driver to the bbc.com/sport site – traffic to the Football section accounts for 71% of total traffic to bbc.com/sport⁵ – and there are a host of related opportunities for advertisers.

 

bbc.com/football offers up-to-the-minute global football news and an in-depth and diverse range of exciting and top quality football content, providing expert analysis and attracting a premium, loyal and highly engaged audience:

• 95% of football fans rate the bbc.com/football section highly⁶
• 77% access the section every single day⁶
• 79% have been using the website for more than three years⁶
• 90% would recommend it to friends and colleagues⁵. 

A recent addition to bbc.com/football is the European Football Index which provides daily online coverage of major European leagues such as La Liga, Serie A and the Bundesliga. It offers live text commentaries, daily news stories, round-ups after key games, regular features from our European experts, weekly photo galleries, and an expanded European football gossip column. The European Football Index is available across BBC mobile, desktop and the BBC Sport App.  

Sponsorship opportunities include cross-platform series across bbc.com and BBC World News such as Football Focus, Talking Football and Football Finance (plus many others), as well as focused coverage of different leagues, tournaments and teams. Find out more about football sports news coverage on BBC World News.

Get information about commercial opportunities around sports news coverage of the FIFA World Cup 2014.

This well-established annual award has built up a strong following over its 22-year history. Its coverage on BBC World News and bbc.com, bolstered by exposure on BBC Sport’s social media, provides advertisers with a multi-platform opportunity to reach a truly engaged and passionate African audience. 

The Awards will sit under bbc.com/africanfootball. Varied content will include player profile page, nominees shortlist page, winner announcement page, a potential interview with the winner, news story page, video profiles, and a My Hero page.

Commercial opportunities include: sponsorship or buyout of bbc.com/africanfootball, wallpaper ad format, or sponsorship of the BBC Sport App.

Find out more about the opportunities for advertisers to connect with a passionate audience of African football fans.

The FIFA World Cup will be hosted in Brazil from 12 June to 13 July 2014. The BBC will be there in the lead-up to and during this major tournament with related programming and online content that explores the human stories behind the game, and how football influences Brazil’s culture.

Find out more and watch the promo.

The BBC's great multi-platform Formula One content provides advertisers with the perfect opportunity to associate your brand with this exciting season of sport.

• bbc.com will be there throughout, delivering results, news and statistics across TV and online with insight from our leading sports journalists. 
• Coverage of the 2012 Formula 1 season on bbc.com attracted 1.3 million unique users and received 5.2 million page views⁴. 

Advertising opportunities on bbc.com: ad adjacencies around Business of F1, a page dedicated to the BBC World News programme focused on the commercial aspects of this sport.

Find out about F1-related advertising opportunities on BBC World News.

Image gallery: Olympics performance promo stats - Omniture Discover and Sysomos MAP 27 July - 13 August 2012

¹  Omniture Discover, Q2 2013 monthly average (April-June)
²  BBC Pulse study: bbc.com/sports survey responses between 1st October 2012 and 23rd July 2013. Sample: n=8605
³  comScore June 2013 (Global excluding UK). Users spend 14 minutes on bbc.com/sport per month.
⁴  Omniture, monthly average March to July and September to November 2012. 
⁵  Omniture Discover, May 2013 
⁶  bbc.com Pulse Survey, Q1 2013, N: 9828. (Global excluding UK).
⁷  Omniture Discover, 24 June-7 July 2013. (Global excluding UK).