BBC World News: advertising opportunities

News, in all its formats, remains an extremely important factor in people’s lives and is, therefore, a perfect way to engage them.  Advertising on BBC World News reaches audiences who demand balanced, unbiased and trusted news, and find it through the international news organisation considered most trusted in the Media Brand Values survey¹. 

BBC World News reaches 361 million households globally² and offers advertisers a powerful combination of global reach, valuable audience profiles and world-renowned journalism through which to connect with the world’s most affluent, educated and influential viewers.

Download the PDF below for an overview of the editorial highlights scheduled for transmission on BBC World News during the remainder of 2013.

Advertising opportunities on BBC World News includes spot advertising around regular hourly news bulletins offering high frequency campaigns, huge reach and high engagement. Advertisers can also reach the channel's audiences through the following regular news programmes:

Babita Sharma in London and Rico Hizon in Singapore deliver an overview of the day's big news stories as well as the latest business and sports updates, each weekday. The programme looks at stories from both an Asian and global perspective and offers a thorough round-up for audiences in Asia and around the world.

Broadcast:  Monday to Friday

This new addition to the BBC World News channel sees Jon Sopel explain the day's global news and what it means to you. With reports from the BBC's network of correspondents around the world, and behind the scenes from the World's Newsroom in London, Jon leads lively debates and discussions on the big talking points of the day, and brings you round-ups of business, sport and international weather news.

Broadcast: Monday to Thursday

Global news as it affects audiences in Asia. Impact provides a mixture of breaking news, debate and analysis, in collaboration with BBC World News correspondents from Asia Pacific nations and across the world. Business is covered in-depth, with time for lighter matters including sport, culture, films and music. Impact's website features behind-the-scenes video reports and the chance for audiences to contribute via ‘Have Your Say’ and the BBC World News Facebook stream.

Broadcast: Monday to Thursday

It’s midday in London, evening in Asia Pacific and breakfast on the East coast of the United States. George Alagiah takes the breaking stories and examines their meaning and implications at the start or end of the day for key audiences. George and the GMT team also interact with viewers via the programme’s website and a BBC World News Facebook stream.

Broadcast: Monday to Friday

The news programme for audiences who want more depth to their daily coverage. With a particular emphasis on Europe, Middle East and Africa, Zeinab brings context and understanding to the most complex of events. The programme includes a review of the previous week’s key developments in the region. Online, the World News Today team showcases its exclusive reports and interviews while viewers can interact with the programme through the BBC World News Facebook stream.

Broadcast: Monday to Friday

Hosted by Jeremy Paxman, Newsnight is a weekly round-up of news and current affairs, including hard-hitting interviews with global opinion-formers, and documentary features from every corner of the world. Other presenters include Kirsty Wark; Gavin Esler and Emily Maitlis.

Broadcast: Friday, Saturday and Sunday

This programme covers the biggest African and international stories from the BBC, presented by Komla Dumor and Sophie Ikenye. With an African look and feel, African presenters, and live coverage from several African cities, the programme receives exclusive BBC material created for international audiences. Advertising opportunities include: spots in centre and end breaks; pre-roll video and display ads on bbc.com; buyout of the programme's page on bbc.com. 

Broadcast: Monday to Friday 

BBC World News bulletins are also available on the national PBS network of stations across the USA. BBC World News is the only international news programming carried on PBS. The bulletins are broadcast on 265 PBS stations in 197 US markets (including the top 25 markets), covering 97% of TV households in the USA. 

Advertising on PBS around BBC World News bulletins enables international brands to reach discerning, affluent and loyal viewers across 112 million US households.  BBC Advertising is the point of contact for sales enquiries for clients and agencies based outside of the USA. Clients and agencies within the USA should contact Stuart Zuckerman at KCET.

¹  Media Brand Values 2011

²  BBC World News distribution report March 2013. Figures exclude UK.