TV advertising in South Africa: BBC Worldwide Channels

Adventurous, well-travelled, independent-minded and connected: the audiences for BBC Worldwide TV channels in South Africa reflect the programming they watch. Through BBC Entertainment, BBC Knowledge and BBC Lifestyle in South Africa, advertising reaches these key demographics in a highly engaged mindset.

BBC Entertainment is the most efficient channel from the Entertainment set at targeting upmarket shoppers¹. Its success comes from connecting brands to sit-forward, original-thinking viewers through world-class shows such as Top Gear, Come Dine With Me South Africa, The Graham Norton Show, Live at the Apollo, Dating in the Dark and Big Fat Gypsy Weddings.

The critically acclaimed Come Dine With Me South Africa, commissioned by BBC Worldwide Channels for BBC Entertainment, has won Best International Format at the 7th Annual South African Film and Television Awards 2013 (SAFTAs). Read the press release.

Reaching independent, modern women who take charge of household affairs, BBC Lifestyle in South Africa is the home for inspirational shows such as Masterchef, Jamie Oliver and Grand Designs. Upcoming sponsorship opportunities include the new series of Dinner Date, The Great British Bake Off and Don’t Tell the Bride.

BBC Knowledge is a revolution in factual entertainment and the most efficient factual channel at targeting the most upmarket of men during the peak daypart². Through a breathtaking mix of science, technology, history, natural history and adventure programming, BBC Knowledge takes viewers on a fascinating journey of shared discovery and wonder. We spark amazing conversations that explore big ideas and open minds to amazing new perspectives. The line-up of passionate, energetic shows includes Dragons' Den, Undercover Boss and Richard Hammond's Crash Course.

One of the highlights for 2013 is BBC Earth's new natural history seven-part series called Africa.

¹ AGB NMR DStv January-June 2012 conversion Adults 16+ LSM 8-10 Main Shopper

² AGB NMR DStv January-September 2012 conversion Men 16+ LSM 10 during the peak 1700-2250