Lonely Planet: reach and audience

• Over 200 authors⁴
• 100 million Guidebooks printed⁴
• Over 400,000 points of interest⁴
• Over 10 million downloads of our iPhone apps⁴
• 500 titles currently available (April 2013)⁴

Male/Female:  50% / 50% (Lonely Planet digital consumers)³ 

Well-travelled: 1 in 10 lonelyplanet.com users (globally) have taken six or more international trips in the last two years (compared to 1 in 20 for the average traveller)²

Educated:

• UK: 72% have a degree or professional qualification²
• Australia: 77% have a degree or diploma²
• USA: 88% are educated to degree level or above²

Household income:

• UK: 41% have a household income of >£50,000³
• Australia: 39% have a household income of >AU$ 80,000²
• USA: 42% have a household income of >$100,000²

USA: 24% of the audience have an average age of 25-34³

• 53% female versus 47% male³
• 28% of the audience have an average age of 25-34³

• 49% female versus 51% male³
• 28% of the audience have an average age of 25-34³

• 44% female versus 56% male³
• 49% of the audience have an average age of 25-34³

Find out how Lonely Planet helps brands develop innovative content by visiting the Lonely Planet Client Solutions website. Or to find out about advertising opportunities to run solely in the UK, please visit the Immediate Media website. For global and international advertising opportunities, please complete this Contact Sales Form.

Download the lonelyplanet.com reach figures below:

¹  Image: Omniture Site Catalyst, 3 months average Feb-apr 2013

²  Independently collected by market research firm TNS. Samples are nationally representative of the travel population within the USA, UK and Australia. Survey is conducted as brand neutral (respondents were not aware Lonely Planet was the researcher) Data collected in Mar 2009, Nov 2009, Mar 2010 and Mar 2011. Overall sample size across all waves of the study is over 10,000 respondents. Base: lonelyplanet.com users

³  comScore, January-March 2013

⁴  Lonely Planet - Internal Sources