Commercial TV Channels: reach and audience

USA

BBC America has had eight consecutive years of ratings growth, on pace for its best year ever in 2013.
Total reach for the year 2012 was 94.7 million, a +13% increase from 2011
The channel had its highest rated telecast of all time with the season seven premiere of Doctor Who on 1 September 2012, bringing in 2.47 million viewers and nearly 1.25 million aged 25-54

Source: Nielsen Media Research, Reach based on Live+7 data with a 6-minute qualifier

Average age: 46
Male/Female: 58% / 42%
Affluent: #1 median income in cable
Business decision-makers: 75% more likely to be C-Suites
Influential and heavy spending travellers: 47% more likely to be influential vacation travel consumers; 36% more likely to have spent heavily on vacations in the last 12 months
Love sports: 86% participated in, watched, or attended a sporting event
Automotive enthusiasts: 21% more likely to be influential automobile consumers
Tech savvy: 48% more likely to be influential new technology consumers; 43% more likely to be influential home electronics consumers

Source: Nielsen Media Research; MRI 2012 Doublebase Study A25-54

Auto savvy consumers: 25% plan to buy or lease a car in the next 12 months and are 71% more likely to follow the latest developments in the auto world
Tech savvy: Viewers are 42% more likely to often be asked for advice when others are looking to buy technology or electronics products and 58% more likely to keep up with technological developments
Influential luxury spenders: Viewers are 51% more likely to be asked for advice when others are thinking about making a significant purchase
Early adopters: Viewers are 42% more likely to usually be one of the first of their friends or colleagues to try new products or services
Social networkers: 85% have visited a social network site in the last 30 days

Source: Mendelsohn 2012 Affluent Study (HHI $100K+) A25-54