This is a comprehensive and surprisingly unbiased account of the 2012 campaign and the backstories behind the candidates who took part in it. The book is in three parts, each of which is comprehensive enough to be a stand-alone book in its own right.

The first "book" (Part I) is the backstory of Obama's Presidency from 2008 to 2012. This was my least favorite part because it was clinically written without much emotion or new insights. Authors Mark Halperin and John Heilemann describes Obama as a moderate, pragmatic sort of person who has as little use for the self-serving Black Civil Rights establishment as he does for the Conservative Tea Party activists. According to Halperin and Heilemann, Obama may come across at times as a petulant professor, but he's hardly the extreme Liberal-verging-on-Marxist maniac that has taken root in popular Conservative folklore.

Halperin and Heilemann give a fair account of Obama's political battles with the Republican House of Representatives over healthcare reform, banking bailouts, and federal budgets. But a politically savvy reader will already be familiar with this material. I'd suggest skimming this part or skipping it altogether and getting started with the second part, which makes the book a worthwhile read.

The second part --- describing the Republican primary candidates' machinations to win the nomination --- has all the drama and excitement you'd expect in a political book

It starts out with a fair-minded account of Mitt Romney's career. Nothing new here, because Mitt has been around long enough for most of us to know his story. He's one of those incorruptible personalities whose scandal-free life seems dull by its very absence of misconduct. The only surprise is that the real money brokers in the Republican party seem to have viewed Mitt as a penny-ante operator:

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Trump was publicly sniffy about Romney as a capitalist, denigrating him as a "small-business guy," and privately disdainful of Bain. "They'd buy a company and fire everyone," he told his associates.
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Where my interest was really piqued was in Halperin and Heilemann bringing to life the second-tier challengers like Jeb Bush, Mike Huckabee, Donald Trump, Mitch Daniels, Jon Huntsman, Rick Perry, Tim Pawlenty, Michelle Bachmann, Herman Cain, Newt Gingrich, and Rick Santorum.

Jeb Bush and Mike Huckabee had spent years as low-paid governors of their states. They had belatedly achieved comfortable wealth in the private sector after retiring from public service. Going into 2012 they had to face the agonizing decision of whether to risk every penny of their personal wealth on the time-consuming and expensive campaign to be President. Little wonder that they declined to enter the contest.

I came away disappointed with Donald Trump, whose three billion dollars would have enabled him to campaign. But Trump let his devotion to personal fame and fortune trump his desire to serve the American people by campaigning to be their President. He felt that running for public office would cost him money by taking him away from his business.

I also enjoyed the stories of tension between fellow Minnesotans Tim Pawlenty and Michelle Bachmann who appear to have detested each other. Rick Perry, Herman Cain, and Newt Gingrich also have their interesting personal and professional stories told, usually in good-natured ways. And I LOVED the antics of professional Republican campaign consultants Karl Rove and the delightfully mischievous Ed Rollins. The candidates may have put on a good face in being nicey-nicey to each other in the television debates, but their professional campaign staffs dished the dirt behind the scenes. If the authors' story is true, Jon Huntsman's staff sabotaged Herman Cain's campaign by going public with the womanizing stories.

But the most meaningful insight is about New Jersey Governor Chris Christie. The book should be read for that reason alone. Halperin and Heilemann don't cheerlead for any candidate, but the stories of Governor Christie as told through the eyes of others is a powerful endorsement of him as a candidate for 2016.

The Third Part of the book, about the presidential race between Obama and Romney, is, like the first part, only so-so. That's probably because most of the stories are still fresh on our minds --- the Bain Capital controversies; Obama's dreadful first debate; Romney's "47% moochers and takers" gaffe; and Romney's search for a running mate that culminated the selection of Paul Ryan.

The strength of this book --- its completeness --- is also its weakness. Some may feel that it is TOO complete. For example, I was not at all interested in the pages devoted to minor non-candidate Haley Barbour who never got into the Republican primaries. There is also a "facts, just the facts" tone to the book. There is no opinionating by the author about WHY the nomination process and the election turned out the way it did. The dry facts are presented, and the readers are left to draw their own conclusions.

The book is more like an encyclopedia of pick-and-choose topics. I spent most of my time on Part II, which by itself justified the purchase. The entertaining dramas of the Republicans competing against each other made for some delightful stories, as well as getting to know these second-tier candidates (some of whom will be first-tier in 2016 or 2020) made this a worthwhile read. The best was the part devoted to understanding what makes Governor Chris Christie tick. I came away feeling even more comfortable with him as a Republican candidate for 2016 than I already was.

This book may be over-long and perhaps contains some material that is not of the highest interest. BUT it is THE encyclopedia of the 2012 political campaigns, the candidates who participated in them, and the backstories that went into making the candidates and their campaigns. It's the one "all you need to know" source for the life and times of every political personality of any relevance to the 2012 campaign.