BBC World News: sports advertising

Many of the most valuable consumers are passionate sports fans¹. These audiences find the in-depth sports news coverage they demand from the award-winning programming of BBC World News: the latest news and analysis, behind-the-scenes interviews, world-respected commentators and pundits, and a perspective on world sport that goes far beyond events on the playing field.

Latest opportunities include advertising around: sports news coverage of the FIFA World Cup 2014, the Winter Olympics in Sochi, the 2014 Commonwealth Games, and elite tennis tournaments.

Download the PDF below for editorial highlights coming up on BBC World News during 2013.

Regular sport programmes in the BBC World News schedule are:

Presenting the news, results and action from sports events that matter worldwide, Sport Today delivers top international sports news, throughout the day every day. An integrated sponsorship and advertising campaign with Sport Today reaches fans who are hungry for the latest, breaking news.

Broadcast:  Daily

Creative opportunities include: spot advertising, sponsorship

In a weekly live show, current Premier League players talk to fans about football issues trending on BBC social networks, focusing on the Premier League and other major international tournaments.

Broadcast: tbc

Creative opportunities include: sponsorship and spot advertising

Gabby Logan presents action and immediate reaction to results from the English Premier League, English Football League and Scottish Premier League, as final whistles blow across the UK.

Broadcast: Saturday 

Creative opportunities include: sponsored interview content modules, spot advertising

The definitive preview of the world’s most exciting football league, with Dan Walker presenting expert pre-match analysis and big-name interviews from the English Premier League.

Broadcast: Friday then repeated Saturday

Creative opportunities include: spot advertising, sponsored league tables, sponsored content modules.

From 17 March until 24 November 2013, the BBC's great multi-platform Formula One content provides advertisers with the perfect opportunity to associate your brand with this exciting season of sport.

Advertising and sponsorship opportunities on BBC World News include opening and closing billboards and ad adjacencies around: 

• Four-minute Grand Prix Previews in the build-up to each race, with exclusive insight from 13-time Grand Prix winner David Coulthard;
• A weekly programme Behind the Scenes with Grand Prix Teams that will lift the lid on the real Formula One;
• Regular round-ups on Sport Today, including highlights from all the races;
• 50-second F1 Update results tables animated with dynamic graphics and music to highlight upcoming races and review previous race statistics;
• Technology of F1 - a series of four-minute modules exploring how technology is transforming Formula One and how it affects fans; and
• Business of F1 - the commercial aspects of one of the world's richest sports.

This well-established annual award has built up a strong following over its 22-year history. Its coverage on BBC World News and bbc.com, bolstered by exposure on BBC Sport’s social media, provides advertisers with a multi-platform opportunity to reach a truly engaged and passionate African audience. 

Commercial opportunities on BBC World News include sponsorship and a spot campaign around Sport Today.

Find out more about the range of opportunities for advertisers relating to African Footballer of the Year.

The FIFA World Cup will be hosted in Brazil from 12 June to 13 July 2014. The BBC will be there in the lead-up to and during this major tournament with programmes and online content that explores the human stories behind the game, and how football influences Brazil’s culture.

In 2014, we’ll be producing a stunning array of content and programming all about the beautiful game and about Brazil – the spiritual home of football. 

Find out about advertising opportunities around sports news coverage of the FIFA World Cup 2014 and watch a promo.

In February 2014, the Winter Olympic games will be hosted in Sochi, Russia. Over two weeks, 38 nations will head to the Black Sea to compete across 15 different winter sports. BBC World News and bbc.com will deliver detailed, engaging sports news coverage throughout the Games with our renowned journalists reporting on all the medals, results and big stories.

In July and August 2014, competitors from 53 countries will contest the 20^th Commonwealth Games in Glasgow. BBC World News and Sport Today will broadcast live from Glasgow, bringing all the results, the emotion of the medal winners and live interviews with competitors. From November 2013, there will also be a monthly show following the baton as it tours every Commonwealth country competing in the Games. 

Associate your brand with the pursuit of sporting excellence by advertising around sports news coverage of this event on BBC World News and bbc.com. Find out more.

¹  92% of monthly BBC World News are interested in sport - EMS + CMS Summer 2012