FIFA World Cup 2014

Kick off your advertising with BBC World News and bbc.com's Life coverage

The World Cup isn't just about the game. The human stories behind it attract just as wide an audience. People watch documentaries and interviews. They go online to dig deeper.

You can be part of our Life coverage of the World Cup in Brazil. 

The FIFA World Cup will be hosted in Brazil from 12 June to 13 July 2014. The BBC will be there in the lead-up to and during this major tournament with a stunning array of programmes and online content all about the beautiful game and about Brazil - the spiritual home of football - exploring the human stories behind the game, and how football influences Brazil’s culture.

Click on the play button above to watch the promo.

Favela Football will be a six-part weekly series on BBC World News and bbc.com that meets talented youngsters in the Campo de America football academy in Fortazela’s favela. Providing a portrait of a passionate, football-crazy community through intimate stories from children aspiring to be football stars. The series is planned to air Spring 2014 in the run-up to the World Cup. Unique stories complemented by online content including behind-the-scenes video blogs, extended interviews with the characters, soccer tips, tutorials, and self-portraits from the featured children.
Duration: 23 minutes.

Commercial opportunities: programme sponsorable with 10-second opening and closing billboards, five-second centre break bumpers; ad adjacencies; sponsorship online.

Watch the second promo at the top of the page.

Interactive and audience-led, My World Cup will capture the madness, fever and excitement of the tournament through intimate stories. Hosted by Dan Walker and Robbie Savage, there will be 10 programmes on BBC World News and bbc.com in the run-up to and during the tournament. Offering live access to football stars, My World Cup will get viewers involved through webcam, bbc.com, Twitter and Facebook. In addition, a live text page and reports on fans’ reactions to the day’s exciting events will be available online.
Duration: 16 minutes.

Commercial opportunities: programme sponsorable with 10-second opening and closing billboards; ad adjacencies also available; sponsorship online.

During the build-up to the World Cup (Spring/Summer 2014), England footballing legend Gary Lineker reports live from iconic locations in Brazil, interviewing some of the country's most famous residents. In this weekly documentary, Gary will explore the mystique of Brazilian football as he talks to its biggest stars including Pelé, Ronaldo, and Marta (subject to change). Brazil and the Beautiful Game will provide social and economic context around the fascinating country – driven by football stories that run through its history and people. Specially curated clips will sit online on BBC Sport. Duration: 23 minutes.

Commercial opportunities: programme sponsorable with 10-second opening and closing billboards and five-second centre break bumpers; ad adjacencies; sponsorship online.

What makes Brazil so passionate about football? How did the game come to dominate the national imagination? And what makes Brazilians so good at it? Twelve short films explore Brazil’s fascination with football, and how Brazil has influenced the game – placing emphasis on human stories. Supported by great online content including expansive articles, blogs, photos and graphical elements such as timelines, the weekly films are planned to air in Spring 2014.
Duration: four minutes.

Each programme will explore the unique nature of Brazilian football, including (subject to change)

• Football and Culture – how football influences all forms of culture in Brazil;
• The Brazilian Style – the influence of traditions such as samba and capoeira on Brazil’s eye-pleasing style of football; and
• Levelling the Playing Field – exploring the journey to racial equality in Brazilian football.

Commercial opportunities: programme sponsorable with 10-second opening and closing billboards, five-second break bumpers; ad adjacencies; sponsorship online.

This My City spin-off will feature eight Brazilian cities that are hosting World Cup matches. It will run across bbc.com and on BBC World News.
Duration: four minutes.

Commercial opportunities: sponsorship of programme on BBC World News with 10-second opening and closing billboards, ad adjacencies; online sponsorship of World Cup content/section on bbc.com or all of the Football section as required, wallpaper, advertising buyout.

Also available for sponsorship are BBC World News’ trusted sports programmes Football Focus, extratime, Sport Today, and Final Score plus in-depth analysis of this popular sport in Technology of Football and Business of Football. The World Cup section on bbc.com will offer match previews, top stories, live text commentary, photo galleries, team indexes and blogs from BBC journalists.

Commercial opportunities on bbc.com: sponsorship of World Cup content/section or all of Football as required; wallpaper; advertising buyout.

The combination of varied and fascinating programming coinciding with a globally important international football tournament, insightful online analysis, and an affluent, engaged, football news-hungry audience from around the world creates a unique opportunity for advertisers. For more information, contact Sales.

Find out about advertising opportunities alongside sport-related content on bbc.com.

Find out about advertising opportunities around sports programmes on BBC World News.