^{Source: PAX Q3 2012 - Q2 2013 target Australia (189,441 / 292), bbc.com monthly users}

• bbc.com reaches 4.08 million unique users in Australia, generating 40.9 million page views every month¹
• bbc.com mobile reaches 175,690 unique users in Australia every month (17% of total APAC traffic)²

• Average age: 44³
• Male/female: 66% / 34%³
• Affluent: 71% of bbc.com users in Australia are part of an affluent household and consider themselves materially comfortable. They are 96% more likely than the average to be earning $250,000 or more⁴
• Influential: Reaches 18% of Australia’s business decision-makers⁵
• Engaged: Total hours spent on bbc.com in past month – 665,000 hours⁴. They spend 82% more time on bbc.com than on cnn.com⁶
• Loyal: 75% of users in Australia visit the site every day⁷ and 85% have been visiting bbc.com over the past three years⁸
• Trust: bbc.com is online’s most trusted news brand ahead of economist.com, CNN and all others⁹
• Information hungry: 96% value exploration and discovery¹⁰
• Frequent travellers: 17% took more than three international flights last year¹¹
• Luxury spenders: 65% purchased luxury items last year¹²
• Motor enthusiasts: 94% own cars¹³
• Early adopters: 57% are technologically minded. 47% own a tablet. 75% own a smartphone¹⁴
• Love sports: 85% attended/watched/read about one or more sporting events each year¹⁵

Find out more about digital advertising ideas on bbc.com, see examples of successful advertising examples or get the ad specs to begin creating your own camapign.

¹  Nielsen Market Intelligence Report, August 2012

²  Omniture Q2 2012 (April-June), monthly average

³ PAX Q3 2012 - Q2 2013 target Australia (189,441 / 292), bbc.com monthly users

⁴  Omniture Discover, October 2011

⁵  PAX Q3 2012 - Q2 2013 target Australia (380,000 / 1,020), bbc.com  monthly users

⁶  BBC Continuous Survey, March 2010 - May 2011

⁷  Media Brand Values, 2011

⁸  BBC Continuous Survey, March 2010 - July 2011

⁹  Media Brand Values, 2011

¹⁰ PAX Q3 2012 - Q2 2013 target Australia, Agreed to either of “It is important to have an international perspective” or “I pride myself on being well informed and up-to-date” or “I am interested to explore more about the culture of other countries”
¹¹ PAX Q3 2012 - Q2 2013 target Australia (164,915 / 345), bbc.com  monthly users
¹² PAX Q3 2012 - Q2 2013 target Australia, One of: designer clothes and leather goods over US$500, designer accessories and footwear over US$500, jewellery over US$500 or luxury watch over US$500

¹³ PAX Q3 2012 - Q2 2013 target Australia (1,330,519 / 1,973), bbc.com monthly users

¹⁴ PAX Q3 2012 - Q2 2013 target Australia, Agreed to either of “I'm often one of the first to buy a new product/gadget” or “Keeping up with modern technology is a key to my success” 

¹⁵ PAX Q3 2012 - Q2 2013 target Australia, Participated in at least one activities listed in the past 12 months