• bbc.com reaches 2 million unique users in the Middle East, generating 20 million page views every month¹.
• bbc.com Mobile reaches 539,400 unique users in the Middle East every month¹.
• Over 241,000 BBC News Apps have been downloaded by Middle East users since launch².
• bbc.com users in the Middle East make on average 1.67 page views to the site's business section – higher than users from other regions¹.

• Average age: 40³
• Male/female: 83% / 17%³
• Affluent: Total income €5.4 billion³
• Influential: Reaches 42% of business decision-makers³
• Engaged: bbc.com users in the Middle East visit the site for an average of 8 minutes and 37seconds and make on average 3.24 page views, both higher than the average bbc.com user globally¹
• Information hungry: 97% agree that gaining knowledge and becoming better informed is important to them³
• Frequent travellers: 73% took three or more international trips in the last year³
• Luxury spenders: 94% do not mind paying extra for quality. 87% have bought a luxury item in the last year⁴
• Early adopters: 94% agree they are always the first to have technologically innovative products³
• Love sports: 27% have attended three or more sporting events in the last year³

¹  Omniture Discover, Jan-Mar 2013, monthly page view average

²  iTunes, accessed through appfigures.com, 5 April 2013

³  EMS Middle East 2012. Target is bbc.com users (93,000/n:140)

⁴  EMS Middle East 2012.Target is BBC.com users (93,000/n:140), Respondents who had bought a Fragrance Costing Over €75, Designer Suit Or Dress Costing Over €1000, Briefcase Or Handbag Over €500, Shoes Or Boots Over €500 (£450), Jewellery Over €1,500, Holiday Over €1,500 or a Watch