bbc.com/news: online news advertising opportunities
Advertising on bbc.com/news reaches over 38 million unique users worldwide1 through the most trusted online media brand in news2. With more reporters on the ground than any other global news service, multi-award winning coverage and in-depth features, bbc.com is the global destination of choice for decision-making audiences who demand the full picture.
Get more information on bbc.com's reach and audience profile
Big news stories generate global interest which leads to large spikes in traffic to bbc.com's in-depth coverage as it follows the world's major events. For example:
- 2012 US Presidential Election - an increase in daily traffic of over 1000%, globally and in the USA3
- 2012 Olympic Games - 51 million users visited bbc.com platforms during the Games4
- British Royal Wedding - BBC number 1 on iTunes TV Series Chart in the USA and Canada
- The birth of the Royal Baby - 62% uplift to the bbc.com website compared to the previous day5
- The Boston Marathon Bombings - over 21 million page views on bbc.com6
bbc.com/news extends its reach, deepens audience engagement, and drives consumers to its pages using social media. BBC World News has 4.1 million Facebook fans7 and 4.8 million Twitter followers8.
Advertising opportunities
- High-impact display advertising (maximum of two ads per page for greater standout and impact)
- Exclusive buyouts
- Video on demand pre-roll
- Cross-platform content, in-depth support, and four-screen engagement with sponsored content modules on BBC World News
- BBC News App for iPad
To create deeper engagement with audiences in Asia and the USA, there are localised editions of bbc.com, providing relevant in-depth content and major opportunities for international advertising campaigns.
Why advertise on bbc.com/news?
Advertising on bbc.com/news is demonstrably more effective than other environments. Research shows that there are positive brand benefits for advertisers as their brands and products are perceived to have significantly higher value when seen advertising on bbc.com, compared to other websites9.
Meet the audience
The audience reached through advertising on bbc.com/news is:
- Affluent - average annual personal income €52,75710
- Engaged - they spend more time on bbc.com than on cnn.com11
- Loyal - 74% never use another news site12
Get more information about bbc.com's reach and audience profile
Source
1 Omniture Discover, Q1 2013 monthly global average excluding UK (Jan-Mar)
2 Media Brand Values 2011
3 Omniture, 1 October - 7 November 2012. Daily page views from US Election tagged content
4 Omniture, 22 July - 17 August 2012. Visitors across bbc.com desktop, mobile, mobile apps and BBC World Service
5 Omniture Discover, 22nd Julyl 2013. Global excluding UK
6 Omniture Discover, 15th April 2013. Global excluding UK
7 Facebook, October 2013
8 Twitter, October 2013
9 The Watch Test, 2013
10 EMS and CEMS 2013 (42,761,000/24,013) Target based on bbc.com monthly audience (excluding UK)
11 comScore April 2013 monthly global average excluding UK
12 comScore February 2012 monthly average. Worldwide excluding UK. Competitor set includes cnn.com, bloomberg.com, cnbc.com and euronews.com