BBC World News: travel and weather advertising
Travel and weather related advertising opportunities on BBC World News reach an affluent, discerning audience of frequent travellers at every stage of their journey, from inspiration to destination.
Download the PDF below to see editorial highlights coming up on BBC World News and bbc.com during 2013.
Latest advertising opportunities around travel and weather programming include:
Country Direct seasons
Country Direct delivers deeper insights and understanding of a nation and its people: economic opportunities and challenges, traditions, innovations, dreams and fears. Over two weeks, special editions of existing BBC World News programmes focus on a particular country. This is supported by dedicated bbc.com content that gives advertisers an integrated multi-platform advertising opportunity.
Singapore Direct: 21 October - 1 November
It has been 50 years since Singapore took the first steps to full independence, as the British decolonised Malaysia. Now Singapore has the highest proportion of millionaires on earth – 1 in 6 of its population. Singapore Direct will explore how the island nation is using its considerable wealth across its economy, society and cultural life.
Singapore Direct features two weeks of dedicated coverage across BBC World News and bbc.com:
- Working Lives explores five people lives, working at different levels of the economic ladder to build up an intricate portrait of Singapore’s economy.
- In an edition focusing on Singapore, Fast:Track, BBC World News’ flagship travel programme, will present the latest insider travel news and reviews, amazing experiences and practical hints, tips and advice.
- Click, the BBC’s technology consumer guide - making the very latest technology accessible for a global audience. As part of Singapore Direct, there will be a special module of Click, focusing on Singapore.
- Talking Movies, BBC World News’ influential cinema review show hosted by Tom Brook, the face of the BBC’s global movie coverage for over 30 years presents a special report on Singapore.
Advertising opportunities include: ad adjacencies, online display advertising and pre-roll video. See the Ukraine Direct case study.
The following countries are scheduled to be featured (subject to final confirmation):
- India (3-14 February 2014)
- South Africa (April 2014)
- Philippines (June 2014)
Visit the Country Direct section on bbc.com
BBC World News programme schedule
Fast:Track
BBC World News’ long-established weekly travel programme Fast:Track features a wealth of destinations and the latest industry news and advice from recognised experts. Travel advertising opportunities include spot adjacencies and sponsorship of the weekend programmes and weekday four-minute modules. The best of Fast:Track is also online at bbc.com, Facebook and twitter, allowing users to catch up with the latest reports and travel features wherever they are.
Broadcast: Saturday then repeated Saturday and Sunday
Advertising opportunities: spot advertising and sponsorship.
BBC Weather
With engaging weather content ranging from hourly bulletins to bespoke weather forecasts to longer-form features, BBC World News offers a variety of weather-related commercial opportunities for advertisers:
- Sponsorship of five-second billboards around each one-minute weather bulletin that runs every hour on BBC World News;
- Sponsorable weather bulletins are often commissioned for specialist types of content or specific events - sports; key outdoor events such as the FIFA World Cup or the Olympics in Rio de Janeiro; seasonal updates on monsoons, storms, or holiday weather;
- Sponsorship of The Business Traveller's Week of Weather - a key information source about weather at major airports;
- Sponsorship of Weather Explainers - investigating the science behind the weather and the causes of certain phenomena; and
- Sponsorship of The World Weather Show - a monthly documentary to entertain and educate about world weather events, science, history and the impact of the weather on our lives.
Meet the BBC World News travel audience
- 92% value exploration1
- 84% don’t mind paying extra for quality1
- 73.4% of audience in Asia agree it’s important to have an international perspective2
- Averaging 5.5 trips, BBC World News viewers took 9.1 million of the 16 million flights in Africa last year3
- Over the last 12 months, 43% of the 74.7 million business flights made by Europeans were by a BBC World News viewer1
Source
1 EMS & CEMS Europe 2013 (49,441,000 / 27,947)
2 PAX 11 Markets (excluding Japan), Q3 2012 - Q2 2013 (10,021,000 / 18,437)
3 EMS Africa 2012 (3,297,000 / 2,473)