BBC World News: business and technology advertising

Reach affluent, influential decision-makers by advertising around BBC World News business and technology coverage. Commercial opportunities include sponsorship and placements alongside core business programming and a range of regional Business Reports, all powered by hard-hitting interviews, in-depth analysis and some of the world's most respected business journalists.

Download the PDF below for an overview of BBC World News editorial highlights scheduled for transmission during 2013.

• GMT with George Alagiah
• Impact
• World News Today with Zeinab Badawi
• HARDtalk with Stephen Sackur
• The Bottom Line with Evan Davis

• Asia Business Report (outside Europe only)
• India Business Report (outside Europe only)
• Middle East Business Report (outside Europe only)
• World Business Report (outside Europe only)
• My Bottom Line
• Running A Business

Hosted by Linda Yueh, this new weekly global business show started in October 2013 on BBC World News. In this analytical and discursive programme, high calibre guests share their insights from the previous business week. It features a mixture of filmed reports, expert analysis and lively discussion with top business leaders, politicians and commentators. Read the BBC press release about this new business programme.

Advertising opportunities: available for sponsorship outside of Europe.

Find out about opportunities around a special edition of this programme live from Davos in January during the 2014 World Economic Forum.

A series of interviews with world-leading female entrepreneurs, providing a unique view into their experiences and challenges. Exciting names to be featured (subject to editorial confirmation) include: 

• Zhang Xin, co-founder of Chinese property giant SOHO and one of Forbes magazine's "most powerful women"; 
• Sara Blakely, founder of Spanx, who is the world's youngest female self-made billionaire; 
• Agatha Ruiz dl a Prada, one of Spain's most influential fashion designers; 
• Debbi Fields, founder of Mrs Fields Bakeries; and 
• handbag designer Anya Hindmarch.

Duration: starting October for eight weeks. Special Report will sit in the Business and Entrepreneurship sections of bbc.com with eight features over eight weeks; eight modules running weekly on BBC World News. 

Commercial opportunities: sponsorship on BBC World News and buyout/sponsorship online.

Hosted by Lerato Mbele, Africa Business Report is BBC World News’ weekly look at business trends in Africa. It will carry the main business stories of the week from all over Africa and include interviews with movers and shakers. It will provide a fascinating insight into the latest African business trends and the hearts and minds of business leaders.

Broadcast: weekly 16-minute programme on Saturday and Sunday; vignettes also possible. 

Commercial opportunities: can be sponsored outside of Europe - options include global buyout of the Africa Business Report page on bbc.com, house ads and pre-roll on bbc.com. On BBC World News, 10-second billboards, break bumpers, ad adjacencies and tune-in promos are available, plus extensive multimedia options for a campaign around the programme.

Association with Africa Business Report delivered an uplift of 181% in brand favourability for Skye Bank (launch sponsor). Read the case study.

This new video series will focus on how to break into six key global employment sectors: App Developer; Wind Turbine Technician; Carer; Data Analyst; Banker; and Computer Graphics Producer (subject to change).

Broadcast: October to November 2013. Six modules weekly over six weeks on BBC World News. Six features with text and video weekly for six weeks online.

 

Commercial opportunities: buyout/sponsorship online, sponsorship on BBC World News.

This new eight-week series profiles some of the women who are breaking the mould, creating new businesses and new technologies and asks what their success will mean for technology companies trying to target female consumers.

Broadcast: October to December 2013. Eight-part video and text series on bbc.com and BBC World News.

 

Commercial opportunities:  buyout/sponsorship online; sponsorship on BBC World News.

Engage with a highly influential global audience on TV and online as they follow the BBC’s world-class news coverage, expert insight and analysis relating to the 2014 World Economic Forum in Davos, where leaders from industry, government, and society debate on innovative solutions to global challenges. 

In January 2014, BBC World News coverage will include special editions of World Debate, World Business Report, and Talking Business with Linda Yueh. Advertisers can also sponsor a dedicated Davos special report on bbc.com and a series of vignettes on BBC World News called Davos Diary. 

Find out more about commercial opportunities on BBC World News and bbc.com around the World Economic Forum in Davos.

Click is BBC World News’ flagship technology programme, reaching a global audience of home and business users 28 times a week on TV, in addition to distribution online, on mobile and in-flight on 12 major airlines. Click’s video game reviews, buyers’ guides and features demystifying the latest gadgets and apps have made it one of BBC World News’ best-loved programmes. 

Broadcast: Saturday and Sunday

Advertising and sponsorship opportunities include: 10-second branded billboards and 20-second programme trails.

The Click team will also cover the following major technology events:

• Consumer Electronics Show (CES) in Las Vegas, USA (7-10 January 2014)
• Mobile World Congress in Barcelona, Spain (2 February to 1 March 2014)
• CeBIT in Hannover, Germany  (11-15 March 2014)
• Electronics Entertainment Expo (E3) in Los Angeles, USA  (10-12 June 2014)

BBC World News is the channel that key business audiences turn to worldwide: 

• In Europe, its audience is 102% larger than CNBC's and 165% larger than Bloomberg¹. 
• Across Asia and Europe, BBC World News is rated as the most trustworthy global news channel, ahead of competitors such as Sky News². 
• BBC World News is also consistently ahead of CNBC and Bloomberg among business decision-makers, influential opinion leaders and those responsible for $1 million capital expenditure budgets¹.
• In the USA, 31% of BBC World News viewers have $1 million or more in personal investments³, while 23% of the total money earned by the most affluent Asians passed through the hands of BBC audiences⁴.

¹  EMS Europe 2013 (49,441,000 / 27,947)
²  Media Brand Values 2011
³  Mendelsohn 2012 (59,000,000 / 13,794)
⁴  PAX Q2 2012 – Q1 2013 11 Markets, excluding Japan. (10,021,000 / 18,487)