Case Study Compendium

Quality Wins. These advertising case studies show how this works for our advertisers and how the core values of the BBC are the building blocks of their success.  

Use the filters below to search for case studies by region, industry sector or platform.  Or browse through the latest case study compendium to get inspiration for your TV or digital advertising campaign. 

BBC Advertising case study compendium June 2013
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Michelin

A campaign on bbc.com fuelled improved brand perception for Michelin Tyres.
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Maldives Tourism

Learn how a multi-platform campaign on BBC World News and bbc.com connected the Maldives with affluent global leisure travellers.
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Porsche

How a campaign on bbc.com drove awareness of the new Porsche Cayman among affluent males, luxury car owners and business decision-makers.
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Tourism Authority of Thailand

How BBC Advertising helped broaden the appeal of Thailand among travellers in Asia-Pacific.
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Peru Tourism

BBC Advertising created a schedule on BBC World News to promote multiple aspects of Peru to a global audience of international travellers.
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Emirates

Multi-platform sponsorship of Collaboration Culture series helped Emirates reach adventurous travellers and shift audience perceptions of the airline to a lifestyle brand.
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Tourism Australia microsite

The custom-built site featured video content produced by Lonely Planet TV which promoted five distinct destinations in Australia.
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DoubleTree by Hilton

How DoubleTree by Hilton used lonelyplanet.com to raise its profile with the world's largest travel audience.
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