• UKTV reaches on average 1.3 million people each week.¹
• BBC Knowledge reaches 913,000 different people each week.¹

BBC Knowledge - an affluent, influential audience²

• People 25-54, male skewed.
• 27% earn over $70,000+ a year (51% more likely than the general population).
• 67% will pay more for quality goods (17% more likely).
• 28% control purchase decisions at work (21% more likely).
• 72% are main grocery buyers.

UKTV viewers - independent-minded and influential²

• Women 40+ (45% of viewers).
• 73% are main grocery buyers.
• 17% more likely to top up their general groceries several times per week, compared to the general population.
• 20% more likely to travel overseas in the next 12 months, compared to the general population.
• 21% more likely to renovate their homes in the next 12 months, compared to the general population.

¹ OzTAM National STV Panel, Consolidated, Jan-Jun 2013, 2am-2am, reach profile; Nielsen CMV Survey 9 2013, P14+
² Nielsen CMV 2012 National Survey 10. All raw counts 50+, indexed vs total population