(Matt McFarland/The Washington Post)
Start with the creative, artsy town of Austin.
(Matt McFarland/The Washington Post)
Then fly in thousands of techies and tech companies to overtake the city.
(Matt McFarland/The Washington Post)
CEOs sport sneakers.
“You respect the audience, whoever it is,” said Aereo chief executive Chet Kanojia, explaining his footwear. “The people I work with, if I showed up in a suit, it would be disrespectful to them because I would make them uncomfortable. It’s my job to make you feel comfortable in your presence.” (Matt McFarland/The Washington Post)
Odd businesses promote themselves in crowded hallways at the Austin Convention Center.
(Matt McFarland/The Washington Post)
Brands do strange things with trucker hats.
(Matt McFarland/The Washington Post)
And invent words that don’t exist.
(Matt McFarland/The Washington Post)
You never know what you’ll bump into on the sidewalk.
(Matt McFarland/The Washington Post)
Or on the roads.
(Matt McFarland/The Washington Post)
Speed limits aren’t your usual round numbers.
(Matt McFarland/The Washington Post)
Bikes are everywhere, especially odd ones.
(Matt McFarland/The Washington Post)
Pedicab drivers wear antlers.
(Matt McFarland/The Washington Post)
And break out eye-catching lights at night.
(Matt McFarland/The Washington Post)
Bottled water is so two SXSWs ago.
(Matt McFarland/The Washington Post)
People park their cars in odd ways.
(Matt McFarland/The Washington Post)
It makes for an unforgettable experience. Here’s to next year!
(Matt McFarland/The Washington Post)
