"CustomerSat is our wind sail. It gives us hard data to guide our business processes, but more than that, it gets us beyond ‘satisfying’ customers to creating true customer loyalty. The result is a better business model, higher sales, and more referrals."
Barry Mainz, Chief Operating Officer, Wind River
Wind River Translates Customer Satisfaction to Customer Loyalty
Challenge
Wind River, a wholly owned subsidiary of Intel Corporation and a leader in embedded and mobile software, wanted to use customer feedback to translate great customer satisfaction into customer loyalty—and evolve the company’s business processes to achieve even better business results.
Solution
Confirmit CustomerSat helps Wind River achieve and maintain sky-high customer satisfaction scores—and provides the vital data the company needs to improve business processes that improve customer loyalty.
Results
- Customer satisfaction rates soared to 94%
- More than 100 business processes improvements based on customer insights
- Increased revenue from satisfied customers
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