Mobile Engagement

Gathering real-time feedback directly at the point of experience is a challenge for many businesses, but is the ultimate goal for many Voice of the Customer and engagement programs.

Gathering In-the-Moment Feedback With Mobile Surveys

Surveys via mobile browsers or mobile applications offer opportunities for immediacy and validation that cannot be gained through traditional feedback channels. When combined with other channels, mobile engagement becomes even more powerful, giving you a complete view of the customer journey through your business.

How Mobile Engagement Helps your Business

  • Get Feedback at the Point of Experience
    Use a mobile survey to engage with your customer at the exact point of experience—such as point of purchase, hotel checkout, vehicle servicing, or following an interaction with your customer service team.

  • Integrate With Other Feedback Channels
    Use mobile survey tools to provide validation through video, photo, and location-based evidence as part of your wider Voice of the Customer or engagement programs.

  • Offer Convenience for Respondents
    Use browser- or app-based mobile surveys to target a wide range of respondents who prefer to use mobile devices for all types of contact and for traditionally hard-to-reach demographic groups.

Powerful Mobile Engagement Technology

  • Conduct Real-time Research
    Capture real-time respondent information such as location-based data, multimedia evidence, and a wide range of environmental and emotional details.

  • Deploy on Any Mobile Device
    Conduct on-site interviews and run mobile diaries, mobile panels, and field force enablement on all kinds of mobile devices including iPhone, iPad, Android tablets and mobiles, Blackberry, Nokia, and Windows devices.