Sector Coverage

Media & Advertising

OBG Reports concentrate on two main aspects of the media and advertising environment. The extent and coverage of the audiovisual media and the printed press are closely examined, as well as the regulations on ownership and the degree of private investment allowed. Equally, reports on the advertising industry illustrate its extent, depth, resources and growth trends, as well as the growing trend for local companies to be closely affiliated with multinational agencies.

Chapter Summary