THE BRIEF:
Drive brand awareness, site traffic and trial of Neutrogena products.
CNMG SOLUTION:
Condé Nast Media Group created a 320×320 mobile ad leveraging Allure’s Best of Beauty Awards to drive sampling of six Neutrogena beauty award-winners (Pore Refining Cleansers, Shine Control Primer, Body Clear Body Wash Pink Grapefruit, Men’s Invigorating Face Wash, Sensitive Sun and Beach Defense).