Condé Nast Media Group’s work with Cisco for The Connective has been recognized as an Adweek Project Isaac award winner in the gold category for Digital: Tablet Media Invention.
WIRED Publishing and CNMG, in partnership with the Cisco Network, tackled the creative concept of educating consumers on the “Internet of Everything” with a first-to-market program executed by CNMG: a seamless interactive single-issue Digital Edition that lived within WIRED’s digital newsstand.
Given only a 48-hour production window, The Connective editors culled crowdsourced content from across Cisco’s community of technophiles, while CNMG created four Cisco ads featuring living, breathing data. The content positioned Cisco’s network as leaders within the exponentially connected reality of our everyday lives. The program was a previous winner in the 2014 IAC awards and recently announced min Integrated Marketing Awards.