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Circulation Demographics
Paid/Verified Subscriptions:
1,007,910
Single Copy:
31,401
Total Circulation:
1,049,430
2014 Rate Base
1,025,000
TOTAL AUDIENCE
4,476,000
Age 18-34
25%
Age 35-44
16%
Age 45-54
16%
Age 55-64
20%
Age 65+
24%
Average HHI
$112,394
Gender - Male/Female
47% / 53%
Education - Graduated college+
62%
Employment Status - Full-Time
52%
Employment Status - Professional/Managerial
41%
Marital Status - Married
48%
PROFILE OF AFFLUENT AUDIENCE
Age 18-34
21%
Age 35-44
12%
Age 45-54
21%
Age 55-64
23%
Age 65+
23%
Average HHI
$277,996
Gender - Male/Female
55% / 45%
Education - Graduated college+
85%
Employment Status - Full Time
59%
Employment Status - Professional/Managerial
67%
Marital Status - Married
64%
Updated: July 2014Source: AAM 6/30/14 Publisher’s Statement; MRI Spring 2014; Ipsos Affluent Survey 2013