Twitch Acquires Evil Geniuses' Agency GoodGame

"Goodgame will remain organizationally the same," Twitch confirms.

Video game streaming service Twitch has acquired GoodGame, a talent and content agency which works with the esports and live video game broadcasting communities. The news was announced today on the Twitch Blog. GoodGame is well known for its professional gaming teams Evil Geniuses and Alliance.

GoodGame CEO Alexander Garfield explained in an announcement, "I’d like to think that GoodGame could play a role in helping get everyone on the same page. We understand things from the team’s perspective; the player’s perspective; the tournament’s perspective. We’ve run many different kinds of esports projects, and we know what it takes to make them successful and sustainable. But at the same time, up until now our company’s been just as consumed as everyone else by the day-to-day demands of running a business in a very competitive industry - and it’s limited our ability to look out for everyone and think as altruistically as we’d like. That’s why I decided to align us with Twitch."

GameSpot reached out to Twitch for comment on how the acquisition would affect GoodGame, and a representative confirmed, "Goodgame will remain organizationally the same and they will continue to run their agency and represent clients and sponsors alike."

Earlier this year Twitch was acquired by Amazon in a $1 billion deal, following speculations that YouTube would acquire the site. Twitch is the largest live-streaming website in the United States by a wide margin, according to a report released this spring, and has expanded into non-gaming ventures, such as streaming concerts. Amazon has become aggressive about gaining a foothold in the video game industry, attracting talent like the designers of Portal and Far Cry and purchasing Killer Instinct developer Double Helix Games.

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Written By

Zorine “harli” Te is a long time Australian competitive gamer and also an Associate Editor at GameSpot.

Discussion

8 comments
catsimboy
catsimboy

Evil Genius, you mean that cool Dungeon Keeper-like game? *clicks article* Oh it's just eSports yawn.

Kiaininja
Kiaininja

Interesting news. Amazon is building up quite a robust portfolio in the gaming arena with these type of acquisitions. Buying these game stream services and Double Helix I can't help but wonder if Amazon is positioning itself to join the Big 3 console makers in the future.

gamingnerd121
gamingnerd121

Maybe they can work on more features as well, unless they plan on spending the time on buying more teams.

bldgirsh
bldgirsh

Smart move, Amazon wanted to get into the salt distribution business and this was the single largest possible acquisition of salt producers under one brand.

spikepigeo
spikepigeo

I wonder if this has anything to do with Steam starting its own streaming service. The Dota 2 and Counter Strike pros on these teams will have no choice but to use Twitch now.

Xatsuna
Xatsuna

@spikepigeo These players have been using Twitch for ages. So what is there to complain about? As far as I know! Fear and all Evil Genius players use Twitch every damn year. Alliance players Bulldog and so on also only uses Twitch. 


These guys have been using Twitch for many years now. So why complain about it?