• Circulation Demographics

    • Paid/Verified Subscriptions:

    • 1,007,910

    • Single Copy:

    • 31,401

    • Total Circulation:

    • 1,049,430

    • 2014 Rate Base

    • 1,025,000

    • TOTAL AUDIENCE

    • 4,476,000

    • Age 18-34

    • 25%

    • Age 35-44

    • 16%

    • Age 45-54

    • 16%

    • Age 55-64

    • 20%

    • Age 65+

    • 24%

    • Average HHI

    • $112,394

    • Gender - Male/Female

    • 47% / 53%

    • Education - Graduated college+

    • 62%

    • Employment Status - Full-Time

    • 52%

    • Employment Status - Professional/Managerial

    • 41%

    • Marital Status - Married

    • 48%

    • PROFILE OF AFFLUENT AUDIENCE

    •  

    • Age 18-34

    • 15%

    • Age 35-44

    • 11%

    • Age 45-54

    • 23%

    • Age 55-64

    • 21%

    • Age 65+

    • 31%

    • Average HHI

    • $269,644

    • Gender - Male/Female

    • 54% / 46%

    • Education - Graduated college+

    • 90%

    • Employment Status - Full Time

    • 47%

    • Employment Status - Professional/Managerial

    • 67%

    • Marital Status - Married

    • 59%

    Updated: December 2014
    Source: Ipsos Affluent Survey USA 2014