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Home / Reuters Brand Attribution Guidelines
Reuters news and information is of the highest quality and editorial integrity - and the Reuters brand communicates this to audiences everywhere. Reuters journalists working around the world have, in the extreme, given their lives in pursuit of a story - and our more than 150 years of timely reporting, accuracy and impartiality make the Reuters name a distinguishing mark of excellence.
The Reuters brand attribution guidelines have been developed to ensure that you are able to leverage the strength of our brand in your editorial environment, while making certain that compliance with our contractual requirements is easy to achieve. In order to add value, our globally recognized and respected brand must be displayed properly, and our contractual terms require that the brand be presented in specific dimensions and in specific ways.
Online Usage
All Types
Headlines
Stories
Mixed Content
Graphics & Pictures
Video Services
Unless otherwise specified on the Video Services Order Form there are no credit/branding requirements for Reuters content.
Other Services
Please refer to the Media Services Terms and Conditions for definitions of the terms used below which appear in italics.
Copyright
The client will not remove or conceal any copyright, trade mark or other proprietary notice incorporated in the Reuters Service.
Crediting of the Content
Where any Content delivered by Reuters carries a Reuters credit or a Content Providers credit the client will clearly and prominently display that credit where a substantial part (with respect to quality or quantity) of such Content is reproduced in the Client Service.
Attribution of the Content
Where any still visual image is attributed by Reuters to any individual, the client will clearly and prominently display such attribution where the image is reproduced in the Client Service.
Where any text story is used "As Is ", the client will maintain the original Reuters dateline and attribution contained in the story and will provide a hyperlink to http://www.reuters.com . This link may be affixed at the client's preference to a Reuters text credit in the dateline or next to the copyright notice immediately below the story, or to a Reuters logo (at least 164 x 41 pixels in size) displayed next to the story.
Translation of the Content
Where the client translates a substantial part (with respect to quality or quantity) from the original language the client will identify that it is the maker of the translation.