Business Challenges

• You can tap into the large / growing mobile opportunity, but you also have to manage the complexities of multiple platforms & device sizes, cookie-less identification systems, and a wide range of industry and government privacy guidelines
• Your business success is highly dependent on driving downloads and user engagement – but your users are unlikely to share personal information or engage with your app if they don’t trust your brand
• You want to tap into the benefits of behaviorally targeted ads, but are concerned about the complexities and costs of providing consumer opt-out controls, as well as the privacy risks
• Your business is undergoing rapid change with expansion into new geographical markets, acquisitions, and the addition of new business partners – all posing new privacy challenges
• You want to stay focused on your core business and don’t have the time or expertise to continuously monitor and comply with evolving global cross-channel privacy standards