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Circulation Demographics
Paid/Verified Subscriptions:
1,009,909
Single Copy:
34,615
Total Circulation:
1,044,524
2015 Rate Base
1,025,000
TOTAL AUDIENCE
4,476,000
Age 18-34
25%
Age 35-44
16%
Age 45-54
16%
Age 55-64
20%
Age 65+
24%
Average HHI
$112,394
Gender - Male/Female
47% / 53%
Education - Graduated college+
62%
Employment Status - Full-Time
52%
Employment Status - Professional/Managerial
41%
Marital Status - Married
48%
PROFILE OF AFFLUENT AUDIENCE
Age 18-34
15%
Age 35-44
11%
Age 45-54
23%
Age 55-64
21%
Age 65+
31%
Average HHI
$269,644
Gender - Male/Female
54% / 46%
Education - Graduated college+
90%
Employment Status - Full Time
47%
Employment Status - Professional/Managerial
67%
Marital Status - Married
59%
Updated: March 2015Source: AAM Publisher’s Statement December 31, 2014; Ipsos Affluent Survey 2014