Marketing

... Staffing Marketing Positions during Global Hyper-Competitiveness: A Market-Based Perspective. ... flexpatriates who, through their travels and wide contacts, can become a major source of information that is relevant to developing relationships in global networks and ...

Celem artykułu jest naświetlenie znaczenia wirtualnych społeczności dla konkurencyjności firmy. Na wstępie Autor stara się znaleźć definicję zjawiska społeczności wirtualnych, następnie porównuje poszczególne rodzaje wirtualnych społeczności i przedstawia ich typologię. W ostatniej części Autor wykazuje korzyści i zagrożenia płynące z wirtualnych społeczności dla przedsiębiorstwa a także ich miejsce w budowaniu konkurencyjności firmy

This article describes the modern video games market, and chosen ways of promotion that are common in this industry. While some of described methods present only a new approach to traditional promotion techniques, some of them are solely based on innovation and new technology. These methods cover both promoting games and also using games and gaming platforms as a new channel of promotion for other goods

ABSTRACT This paper is aimed at comparing cellular manufacturing with focused cellular manufacturing. We define focused cellular manufacturing as a layout scheme that groups components by end-items and forms cells of machines to fabricate and assemble end-items. It is not classified as a cellular manufacturing layout since it does not attempt to take advantage of process similarities. It also is not classified as a flow shop since there are no machines dedicated to individual operations and the machines are not arranged in a series. In addition, this research includes batching and assemble times in its criteria which few researchers in this area have done. The results indicate that the focused cellular manufacturing scheme has a batching advantage. This advantage out-weighed the set-up time reduction advantage of the cellular manufacturing scheme for average end-item completion times and average work-in-process inventory levels. The cellular manufacturing scheme overcame the batching advantage only when there were small batch sizes or large set-up time magnitudes.

For many years, facilities location problems have attracted a great deal of attention in the literature. As a result, there is now a variety of methods for solving these problems. However, due to the recent interest, little research is found relating to the issues concerning ...

This article explores the new economic context in which international olive oil marketing strategies are framed. The underlying premises are that the growing liberalization of international trade is inducing an emergent globalization process in product trading, and that business strategies are increasingly influenced by a more demand-driven food chain. The first part discusses the macro-factors conditioning olive oil trade on

The study aimed at identifying the level of Jordanian tourists expats' satisfaction on reality of applying tourism
marketing strategies in Arabian gulf countries. The strategies are including (strategy of tourism productions,
strategy of Prices of tourism products, strategy of promotion of tourism products, strategy of distribution of
tourism products, strategy of tourism products employees, strategy of physical environment of service, and
operations strategy to provide tourist services) on the different tourist Jordanian locations. In addition to identify
the impact of applying these strategies on Jordanian tourism expat's satisfaction. Analytical descriptive approach
has been used for population of the study that consisted of Jordanian tourist expats. (845) of questionnaires were
distributed depending on snow ball method. (779) of questionnaires were considered retrieval. The results have
shown that highest levels of satisfaction on tourism marketing were arranged as following: (strategy of tourism
productions, operations strategy to provide tourist services, strategy of tourism products employees, strategy of
distribution of tourism products, strategy of physical environment of service, strategy of Prices of tourism
products and strategy of promotion of tourism products). The results have also found that the strongest strategies
due to effecting on satisfaction Jordanian tourist expat is were arranged as following: (operations strategy to
provide tourist services, strategy of tourism productions, , strategy of physical environment of service, strategy
of Prices of tourism products, strategy of employees efficiency in tourist production and strategy of distribution
of tourism products).

... Keywords: brand personality, correspondence analysis, Africa countries, nation branding, content analysis ... marketing terms, be attributable to the problem of communicating their identities to the ... dearth of research on African countries with regard to online brand communications. ...

... The Authors. Robert A. Opoku, Division of Industrial Marketing and e-Commerce, Luleå University of Technology, Luleå, Sweden. Abstract. ... Barrett, S., Konsynski, B. (1982), "Inter-organizationinformation sharing systems", MIS Quarterly, special issue, pp.93-105. ...

Drawing on cross-sectional studies on how to evaluate Web sites, this study explores how the correspondence analysis method can be used to evaluate and map destination personalities. The study also underscores the importance of and adds to the new ways researchers and marketing communicators can evaluate and map Web sites using correspondence analysis. The steps involved in producing and interpreting

... Correspondence: Robert A. Opoku, Department of Management & Marketing, College of Industrial Management, King Fahd University of Petroleum ... Owusu-Frimpong 29 has earlier reported the partial lack of marketing culture in Ghanaian banks ... Article | ISI |; Appiah-Adu, K. (1998 ...

... | Article |; Richardson, B. and Robinson, C. (1986) The impact of internal marketing oncustomer service in a retail bank. ... RESEARCH. The impact of internal marketing on the perception of service quality in retail banking: A Ghanaian case ...