Microsoft Opens Flagship Store on Fifth Avenue
New retail outlet is part of strategy to provide a connection between the company and consumers
Microsoft Corp. will step onto one of the world’s biggest retail stages Monday when it opens its Fifth Avenue store as part of its strategy to boost its direct contact with consumers.
The design of Microsoft’s first flagship location, which features a five-story glass storefront at 677 Fifth Ave. in Manhattan, aims to showcase the company’s software products and devices for a global audience of tourists and local shoppers.
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