Take Control of your Website

The TRUSTe Website Monitoring Service is a proven solution used by enterprise class, Fortune 1000 customers to monitor and control data collection across their digital assets.

TRUSTe supplies highly actionable data that is scalable, user friendly, cost-effective and relevant to all business models. In addition to gaining valuable insight into the tracking activity across all corporate domains to more effectively manage your business, the Website Monitoring Service supports your corporate governance initiatives and compliance with:

• EU Cookie Directive
• Children’s Online Privacy Protection Act (COPPA)
• California Online Privacy Protection Act (CalOPPA)
• Google AdSense & DoubleClick Consent Policy
• Cookie consent management system
• Privacy notices and cookie notices
• Article 29 Working Party Opinion on Fingerprinting

You may also gain an important view into:

• Data leakage
• Website vendor management
• Marketing optimization

Features Include:

• Comprehensive Discovery

  • All Tracking technologies are uncovered [cookies, flash cookies (LSO’s), web beacons, pixel tags, device fingerprinting]
  • The entire chain of tracker source, type and location are exposed; full “daisy chain”
  • Scoring and evaluation of tracker severity of third parties using a proprietary algorithm calculating its Privacy Sensitivity Index (PSI)

• Vendor Management & Alerting

  • Manage your list of approved vendors direct via the customer portal
  • Be alerted immediately to unauthorized tracking via email and in the customer portal

• Performance Analysis

  • Identify which third parties are negatively impacting website performance