Cookie Information

How does the BBC use cookies?

Performance cookies

Category: Cookies
We use Performance cookies and similar technologies (“cookies”) across BBC Online for internal purposes to help us to provide you with a better user experience. Data supplied by cookies helps us to understand how our visitors use BBC Online so that we can improve how we present our content to you. They also allow us to test different design ideas for particular pages, such as the BBC Homepage.

We may combine analytics data collected by performance cookies with other information that you provide to us. If you are registered for BBC iD, we may combine information you’ve provided through registration or while signed-in with analytics data from your device (including data from before you registered and when you are signed-out). We analyse this data in aggregate with our other visitors so we are better able to understand how our visitors use BBC Online.

We generally contract with independent measurement and research companies to perform these services for us and when this is the case, these cookies may be set by a third party company (third party cookies). Third party cookies are identified in the list below, together with information as to how you can opt out of receiving them.

Examples of performance cookies set by the BBC and our suppliers

BBC Cookie name or Supplier
Purpose

S1

ns_session

ns_cookietest

ns-ux

NO-SA

ckpf_aphid

 

Analytics cookies set by the BBC (“iStats”)

The BBC’s analytics system uses cookies, log file data and embedded code to gather information regarding visitor activity on the BBC's websites and other BBC online services. The data gathered is sent to ComScore, the BBC's analytics partner, for analysis and reporting. The BBC uses this information to help improve the services it provides to its users.

You can opt in or out of this reporting in cookie settings.

Scorecard Research by comScore

Comscore provide the BBC with analytical information about our visitors. ComScore collect data on the traffic and engagement for the site to provide the BBC with a competitive context of their performance versus the market. This data is then used for sales pitches, editorial, strategy, business development and product development.

For more information about what how comScore use this data, please visit the ScorecardResearch Privacy Policy.

Opt-out of ScoreCard Research cookies

Nielsen/NetRatings

Quantcast

These independent measurement and research companies, based in the US, gather data regarding the visitors to BBC sites on our behalf using cookies, log file data and code embedded in our sites. The BBC uses this information to help improve the services it provides to its users.

To opt-out of receiving these cookies from these companies, click the links below:

Out-out of Nielsen/NetRatings cookies

Opt-out of Quantcast cookies (set for international users only)

Google DoubleClick

The BBC uses Google DoubleClick to measure the effectiveness of its online marketing campaigns.

Opt-out of DoubleClick cookies

Google Analytics

From time to time some BBC online services, including mobile apps, use Google Analytics. This is a web analytics service provided by Google, Inc. Google Analytics sets a cookie in order to evaluate use of those services and compile a report for us.

Opt-out of Google Analytics cookies

Adobe SiteCatalyst (2o7.net)

Adobe uses cookies, log file data and embedded code to gather data on behalf of the BBC World Service about visits to the BBC World Service sites including the foreign language news sites, a full list of which can be found on the BBC Languages site. The BBC World Service uses this information to track volume of usage on the World Service sites and to help improve the services it provides to users.

Opt-out of SiteAnalyst cookies

Effective Measure

Effective Measure provide BBC Worldwide with analytical information about visitors based in the Middle East and Africa. Effective Measure collect data on the traffic and engagement for the site to provide BBCW with a competitive context of their performance versus the market. This data is then used for sales pitches, editorial, strategy, business development and product development.

Opt-out of Effective Measure cookies

Maxymiser

Maxymiser uses testing methodologies along with personalisation to help the BBC improve the online experience of parts of the website. Data on how visitors to interact with BBC sites is analysed to make informed decisions on how to optimise the experience for the benefit of visitors.

Opt-out of Maxymiser cookies