Deliver experiences that are personal.

What is Adobe Target?

It’s a personalization solution that makes it easy to identify your best content through tests that are easy to execute. So you can deliver the right experience to the right customer.

If you test, you can’t fail.

With a simple interface and access to best practices, you can quickly create A/B tests and confidently target content.

Use automation to get personal.

Automation is an easy way to personalize customer interactions in real time.

See what Target can do.

Easily set up, test and deliver targeted experiences to your customer segments.
Learn more about A/B and multivariate testing ›
 
Use self-learning algorithms to create deeper engagements and better cross-selling.
Learn more about automation personalization and behavioral targeting ›
 
Increase mobile engagement and revenue with A/B testing and geolocation targeting.
Learn more about mobile app optimization ›
 
Automatically present personalized recommendations to your customers based on their behavior and relevant data.
Learn more about recommendations and cross selling ›
 

 

Testing only takes a few clicks.

See how easy it is to use Target.
Try the interactive demo ›

 

 

Find out if your targeting stacks up.

Discover your strengths and learn where to focus your efforts for better web optimization ;with our Target Self-Assessment Tool.
Take the assessment ›

 

Make room for improvement.

Learn the best online optimization strategies for boosting your bottom line with our ROI calculator.
Try the calculator ›

 

 

Lessons from the personalization pros.

Get the 2014 Digital Marketing Optimization Survey Results to see how top companies use personalization to drive better results.