Behind-the-scenes: Shah Rukh works hard, plays hard for NDTV Prime

Meet who personifies the theme of India's first dual channel, NDTV Prime and NDTV Profit. Here is a sneak peek into the sets of the launch film where King Khan plays the role of Shah Rukh at ‘Work' and Shah Rukh at 'Play'.

Meet actor Shah Rukh Khan, the face of India's first 2-in-1 channel – NDTV Profit and NDTV Prime.

He brings to life the #WorkHardPlayHard theme of the channel.

Now you can watch the ups and downs of the Stock Market on weekdays from 9am to 5pm (IST) on NDTV Profit, followed by Infotainment and Entertainment after 5pm (IST) on NDTV Prime. On weekends, it's NDTV Prime all the way.

King Khan strikes just the right poses for the 'work hard' look of the channel.

And some more for the 'play hard' bit.

Click next for more behind-the-scenes action.

Shah Rukh Khan strikes his signature pose for the launch film.

Lights, camera, action. SRK, dressed in a casual T-shirt and denims, shoots for one of the channel's promos.

Comfortable on the sofa, SRK?

The actor gives an intense look as he suits up to portray the busy, work driven character.

Off to work, Shah Rukh?

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