Nokia renames NSN as Networks
In a bid to regain its lost glory, Nokia today announced a multi-pronged strategy. Among this, it also has renamed its mobile and radio solutions business NSN to Networks. Earlier it was called Nokia Solutions and Networks which, few months back, was called Nokia Siemens Networks.
“The NSN name will no longer be used after a short phase-out period,” Nokia said in a statement. “Consistent with the planned structural changes announced today, Networks (formerly Nokia Solutions and Networks, or NSN) and Technologies will operate under the Nokia brand,” it added.
In a series of communications to the media, the Finnish firm which just closed its acquisition with Microsoft, outlined many structural changes in the company. It appointed former NSN chief Rajeev Suri as CEO and also brought a complete overhaul of its existing leadership team.
While announcing the developments the company said it will invest in Networks in the innovative products and services needed by telecoms operators to manage the increase in wireless data traffic which is more than doubling every year. “Future investment will focus on further building on our strong position in mobile broadband and related services, and strengthening our leadership position in next-generation network technologies,” the statement added.
“Customers of our Networks business can have confidence that we will continue to make the investments necessary to deliver the innovation needed to help them build even stronger businesses,” said Rajeev Suri.
Today, the Networks business, the erstwhile NSN, serves more than 90 of the world’s 100 largest operators, is a leader in the large and dynamic mobile broadband market, and is ranked third in estimated global market share in mobile radio and second in telecommunication services. An early leader in virtualization and cloud technologies, Networks conducted trials and pre-commercial live projects with more than 50 customers in 2013.
Post the closure of the Micorosoft-Nokia deal, the company has realigned its entire business in to three divisions – Technologies which takes care of the devices business, Networks or erstwhile NSN and HERE -the location based servcies. However, for reporting purposes Nokia will have four reportable segments: Mobile Broadband and Global Services within Networks, HERE, and Technologies.
