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Professional Bookselling
Professional booksellers need not only book knowledge and passion, but also business skills and training. To that end, ABA offers tailored educational sessions and events; financial benchmarks and tools; and wide-ranging and unique marketing materials and messages.
ABA Education
ABA Education is created specifically for the retail professional and is presented at ABA’s premier event, the Winter Institute, the ABC Children's Institute, regional fall trade shows and spring forums.
From bookselling basics to digital issues, ABA Education helps bookstores to achieve profitability, to differentiate themselves from their competition, and to remain relevant. See the ABA Education Curriculum for session handout materials in various formats.
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Telling Your Story
Begin with ABA marketing programs and resources, and use them to tell your own story, and to promote your favorite books, your uniqueness, and your local connection.
The Faces of Bookselling
Renee Reiner and Michael DeSanto (on right), owners of Vermont's Phoenix Books, with locations in Essex, Burlington, and Rutland, have purchased Misty Valley Books in Chester from owners Lynne and Bill Reed (on left). (Photo courtesy of Chester Telegraph)