Best Global Brands 2013
Rankings
No Results
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2013 RankBrandBrand NameRegion/CountrySectorChange in Brand ValueBrand Value
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01
AppleThe AmericasUnited StatesTechnology+28%98,316 $m
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02
GoogleThe AmericasUnited StatesTechnology+34%93,291 $m
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03
Coca-ColaThe AmericasUnited StatesBeverages+2%79,213 $m -
04
IBMThe AmericasUnited StatesBusiness Services+4%78,808 $m -
05
MicrosoftThe AmericasUnited StatesTechnology+3%59,546 $m -
06
GEThe AmericasUnited StatesDiversified+7%46,947 $m -
07
McDonald'sThe AmericasUnited StatesRestaurants+5%41,992 $m -
08
SamsungAsia PacificSouth KoreaTechnology+20%39,610 $m -
09
IntelThe AmericasUnited StatesTechnology-5%37,257 $m -
10
ToyotaAsia PacificJapanAutomotive+17%35,346 $m -
11
Mercedes-BenzEurope & AfricaGermanyAutomotive+6%31,904 $m -
12
BMWEurope & AfricaGermanyAutomotive+10%31,839 $m -
13
CiscoThe AmericasUnited StatesTechnology+7%29,053 $m -
14
DisneyThe AmericasUnited StatesMedia+3%28,147 $m -
15
HPThe AmericasUnited StatesTechnology-1%25,843 $m -
16
GilletteThe AmericasUnited StatesFMCG+1%25,105 $m -
17
Louis VuittonEurope & AfricaFranceLuxury+6%24,893 $m -
18
OracleThe AmericasUnited StatesTechnology+9%24,088 $m -
19
AmazonThe AmericasUnited StatesRetail+27%23,620 $m
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20
HondaAsia PacificJapanAutomotive+7%18,490 $m -
21
H&M;Europe & AfricaSwedenApparel+10%18,168 $m -
22
PepsiThe AmericasUnited StatesBeverages+8%17,892 $m -
23
American ExpressThe AmericasUnited StatesFinancial Services+12%17,646 $m -
24
NikeThe AmericasUnited StatesSporting Goods+13%17,085 $m -
25
SAPEurope & AfricaGermanyTechnology+7%16,676 $m -
26
IKEAEurope & AfricaSwedenRetail+8%13,818 $m -
27
UPSThe AmericasUnited StatesLogistics+5%13,763 $m -
28
eBayThe AmericasUnited StatesRetail+20%13,162 $m -
29
PampersThe AmericasUnited StatesFMCG+15%13,035 $m -
30
Kellogg'sThe AmericasUnited StatesFMCG+8%12,987 $m -
31
BudweiserThe AmericasUnited StatesAlcohol+6%12,614 $m -
32
HSBCEurope & AfricaUnited KingdomFinancial Services+7%12,183 $m -
33
J.P. MorganThe AmericasUnited StatesFinancial Services0%11,456 $m -
34
VolkswagenEurope & AfricaGermanyAutomotive+20%11,120 $m -
35
CanonAsia PacificJapanElectronics-9%10,989 $m -
36
ZaraEurope & AfricaSpainApparel+14%10,821 $m -
37
NESCAFÉEurope & AfricaSwitzerlandBeverages-4%10,651 $m -
38
GucciEurope & AfricaItalyLuxury+7%10,151 $m -
39
L'OréalEurope & AfricaFranceFMCG+12%9,874 $m -
40
PhilipsEurope & AfricaNetherlandsElectronics+8%9,813 $m -
41
AccentureThe AmericasUnited StatesBusiness Services+8%9,471 $m -
42
FordThe AmericasUnited StatesAutomotive+15%9,181 $m -
43
HyundaiAsia PacificSouth KoreaAutomotive+20%9,004 $m -
44
Goldman SachsThe AmericasUnited StatesFinancial Services+12%8,536 $m -
45
SiemensEurope & AfricaGermanyDiversified+13%8,503 $m -
46
SonyAsia PacificJapanElectronics-8%8,408 $m -
47
Thomson ReutersThe AmericasCanadaMedia-4%8,103 $m -
48
CitiThe AmericasUnited StatesFinancial Services+5%7,973 $m -
49
DanoneEurope & AfricaFranceFMCG+6%7,968 $m -
50
ColgateThe AmericasUnited StatesFMCG+2%7,833 $m -
51
AudiEurope & AfricaGermanyAutomotive+8%7,767 $m -
52
FacebookThe AmericasUnited StatesTechnology+43%7,732 $m
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53
HeinzThe AmericasUnited StatesFMCG-1%7,648 $m -
54
HermèsEurope & AfricaFranceLuxury+23%7,616 $m -
55
adidasEurope & AfricaGermanySporting Goods+12%7,535 $m -
56
NestléEurope & AfricaSwitzerlandFMCG+9%7,527 $m -
57
NokiaEurope & AfricaFinlandTechnology-65%7,444 $m -
58
CaterpillarThe AmericasUnited StatesDiversified+13%7,125 $m -
59
AXAEurope & AfricaFranceFinancial Services+5%7,096 $m -
60
CartierEurope & AfricaFranceLuxury+26%6,897 $m -
61
DellThe AmericasUnited StatesTechnology-10%6,845 $m -
62
XeroxThe AmericasUnited StatesBusiness Services+1%6,779 $m -
63
AllianzEurope & AfricaGermanyFinancial Services+8%6,710 $m -
64
PorscheEurope & AfricaGermanyAutomotive+26%6,471 $m -
65
NissanAsia PacificJapanAutomotive+25%6,203 $m -
66
KFCThe AmericasUnited StatesRestaurants+3%6,192 $m -
67
NintendoAsia PacificJapanElectronics-14%6,086 $m -
68
PanasonicAsia PacificJapanElectronics+1%5,821 $m -
69
SpriteThe AmericasUnited StatesBeverages+2%5,811 $m -
70
DiscoveryThe AmericasUnited StatesMediaNEW5,756 $m -
71
Morgan StanleyThe AmericasUnited StatesFinancial Services-21%5,724 $m -
72
PradaEurope & AfricaItalyLuxury+30%5,570 $m
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73
ShellEurope & AfricaNetherlandsEnergy+16%5,535 $m -
74
VisaThe AmericasUnited StatesFinancial Services+11%5,465 $m -
75
Tiffany & Co.The AmericasUnited StatesLuxury+5%5,440 $m -
76
3MThe AmericasUnited StatesDiversified+16%5,413 $m -
77
BurberryEurope & AfricaUnited KingdomLuxury+20%5,189 $m -
78
MTVThe AmericasUnited StatesMedia-12%4,980 $m -
79
AdobeThe AmericasUnited StatesTechnology+8%4,899 $m -
80
John DeereThe AmericasUnited StatesDiversified+15%4,865 $m -
81
Johnson & JohnsonThe AmericasUnited StatesFMCG+9%4,777 $m -
82
Johnnie WalkerEurope & AfricaUnited KingdomAlcohol+10%4,745 $m -
83
KiaAsia PacificSouth KoreaAutomotive+15%4,708 $m -
84
SantanderEurope & AfricaSpainFinancial Services-2%4,660 $m -
85
DuracellThe AmericasUnited StatesFMCGNEW4,645 $m -
86
Jack Daniel'sThe AmericasUnited StatesAlcohol+7%4,642 $m -
87
AvonThe AmericasUnited StatesFMCG-11%4,610 $m -
88
Ralph LaurenThe AmericasUnited StatesApparel+14%4,584 $m -
89
ChevroletThe AmericasUnited StatesAutomotiveNEW4,578 $m -
90
KleenexThe AmericasUnited StatesFMCG+2%4,428 $m -
91
StarbucksThe AmericasUnited StatesRestaurants+8%4,399 $m -
92
HeinekenEurope & AfricaNetherlandsAlcohol+10%4,331 $m -
93
CoronaThe AmericasMexicoAlcohol+5%4,276 $m -
94
Pizza HutThe AmericasUnited StatesRestaurants+2%4,269 $m -
95
SmirnoffEurope & AfricaUnited KingdomAlcohol+5%4,262 $m -
96
Harley-DavidsonThe AmericasUnited StatesAutomotive+10%4,230 $m -
97
MastercardThe AmericasUnited StatesFinancial Services+8%4,206 $m -
98
FerrariEurope & AfricaItalyAutomotive+6%4,013 $m -
99
Moët & ChandonEurope & AfricaFranceAlcohol+3%3,943 $m -
100
GapThe AmericasUnited StatesApparel+5%3,920 $m