TRUSTe History - Two Decades of Privacy Innovation

 


TRUSTe has been at the forefront of data privacy management innovation since our founding in 1997, beginning as a non-profit industry association and developing into a cutting-edge privacy technology company. TRUSTe powers privacy compliance and trust through data privacy management solutions and services, including assessments, certifications and our SaaS-based platform.

Take a look below at some key milestones and achievements over the past two decades.




January2017

Opened Speaker Submissions for Privacy Risk Summit 2017

Privacy Risk Summit 2017
November2016

Released GDPR Benchmark Study

Preparing for the GDPR
October2016

Expanded Consulting and Privacy Advisory Services

Data Privacy Management Platform
September2016

Launched Data Inventory and Mapping

Data Inventory 2.0
September2016

Released Assessment Manager 3.0

Assessment Manager 3.0
July2016

Launched Privacy Shield Assessments

EU-US Privacy Shield
May2016

Winner 2016 LegalTech News Innovation Award for Risk Management

Legaltech Innovation Award
March2016

Assessment Manager Powers IAPP GDPR Readiness Assessment

TRUSTe IAPP GDPR Readiness
2015

Released Assessment Manager 2.0

AssessmmentManager2
2015

Hosted 2nd annual IoT Privacy Summit

2015

Launched Enterprise Privacy Certification

2015

Named SF Business Times’ ‘Best Places to Work 2015’ for mid-size companies

2015

Launched Assessment Manager

2015

Launched Privacy Insight Series

2014

Launched Data Privacy Management Platform

2014

Named OTA Online Trust Honor Role

2014

Launched TRUSTed Interests

2013

Named First Accountability Agent for APEC Cross Border Privacy Rules (CBPR) System

2013

Named SF Business Times “Fast 100 List”

2013

Launched EDAA Certification and Icon Manager

2012

Launched DAA OBA Compliance for Mobile Ads

2012

Launched EU Cookie Consent Manager

2012

Opened EU office

2012

Launched Website Monitoring

2012

Launched Consumer Research Series

2011

Launched TRUSTed Cloud Privacy Certification

2011

Launched DAA Online Behavioral Advertising Compliance Manager

2010

Named Chris Babel CEO

2010

Launched TRUSTed Apps Privacy Certification

2008

Converted to venture-backed for-profit company

2001

Launched Children’s Privacy Certification (COPPA)

2000

Launched Safe Harbor Privacy Assessments

1997

TRUSTe founded as non-profit industry association – Launched Website Privacy Certification