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Recorded Webinars
For booksellers who want more tips on how to become more comfortable as a sales person and for owners and managers who want to provide sales training for staff.
Learn about:
- Tools to turn book people into sales people
- Resources for selling more books
- Practical staff training to increase sales
Panelists: Gillian Kohli (Wellesley Books, Wellesley, MA), Daniel Goldin (Boswell Book Company, Milwaukee) Linda-Marie Barrett (Assistant Executive Director of SIBA, the Southern Independent Booksellers Alliance and formerly Malaprop's Bookstore/Cafe, Asheville, NC)
For booksellers who manage events, publisher relationships, and publicity.
Learn about:
- Which elements are most important in a press kit.
- How to identify and leverage your store’s unique selling position.
- How to effectively present a press kit to publicity contacts.
- How to repurpose testimonials, store data, and event images.
- What not to include in a press kit.
- How to design your own press kit with easy-to- use templates and checklists.
- What to expect during your next Publicists Speed Dating session.
Presenter: Maribeth Pelly (Founder, Easy Marketing Strategies and Event planner, BookTowne Manasquan, NJ)
For booksellers who have never created a large-scale off-site event as well as those who are looking for some creative tips for more successful events.
Learn about:
- Marketing at low or no cost
- Tips for publisher proposals
- Ticketing and bundling
- Managing crowds and logistics
- Book sale expectations
Panelists: Jessica Stockton-Bagnulo (Greenlight Bookstore, Brooklyn, NY), Lynn Pellerito Riehl (Nicola’s Books, Ann Arbor, Michigan), Robert McDonald (The Book Stall, Winnetka, IL.)
IndieCommerce Webinar Center
IndieCommerce Training Videos
IndieLite Webinar Center
Podcasts (coming soon)
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