Introducing TrustArc

The Leader in Privacy Compliance and Risk Management Solutions Has a New Name – TrustArc.

We changed our name to reflect our transformation from a certification company into a global provider of technology powered privacy solutions.

The TrustArc Story

The TrustArc name reinforces our deep privacy expertise developed over the past two decades along with our ongoing expansion into new technology powered solutions.

“Trust” reflects our strong history as an innovator and leader in the privacy market, and the value businesses place on ensuring they can build trust with their customers and partners.

“Arc” conveys the broader set of solutions we now offer and our ongoing commitment to continuously expand our technology platform and services to meet the future needs of our clients.

The TrustArc symbol, inspired by the strength and intelligence of dolphins, reflects the continued evolution of the privacy industry along with the continued changes that both our clients and TrustArc will need to make to address new challenges as they arise.

Dolphin Traits	TrustArc Strengths
Intelligence - The dolphin’s brain is the most powerful and complex in animals, second only to humans	Our solutions are powered by robust technology and regulatory intelligence derived from two decades of experience.
Collaboration - Dolphins are highly social and usually travel together in pods	Strong partnerships with clients and other solutions providers help us address the needs of organizations of all sizes, across all industries.
Agility - With bodies shaped like torpedoes, dolphins can maneuver through the water at rapid speeds of over 20 mph	Our depth of expertise and agile development approach enables us to rapidly respond to ongoing changes in the global privacy market.
Protection - Sailors have long believed that dolphins are a good omen and protectors of those in need	For two decades, we have provided a range of solutions that enable organizations to demonstrate how they protect privacy.
Inner Strength - Dolphins are fearless in the wild, and if threatened by sharks or orcas, do not hesitate to fight rather than flee	We have been the privacy solutions market leader for 20 years, and do not hesitate to swiftly adapt to changing market needs.

Celebrating Two Decades of Privacy Innovation (1997 – 2017)

TrustArc powers privacy compliance and risk management with integrated technology, consulting and TRUSTe certification solutions – addressing all phases of privacy program management.

Our new name, TrustArc, reflects our evolution from a certification company into a global provider of technology powered privacy compliance and risk management solutions.

The foundation for our solutions is the TrustArc Privacy Platform which provides a flexible, scalable, and secure way to manage privacy.

Our technology platform, fortified through six years of operating experience across a wide range of industries and client use cases, along with our services, leverage deep privacy expertise and proven methodologies which we have continuously enhanced through thousands of client projects over the past two decades.

Headquartered in San Francisco, and backed by a global team, we help over 1,000 clients worldwide demonstrate compliance, minimize risk, and build trust.