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11 Apr 2017 - 14 Aug 2021
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OpenAP enables unified, consistent audiences within premium TV content at massive reach and scale.
Founded by a consortium of television publishers and operated by a leading, neutral third-party auditor, OpenAP delivers cross-publisher targeting and independent posting for advanced audiences.
Consistent Audiences
Activate custom audiences across the entire portfolio of participating television publishers.
Secure Sharing
Built and administered by Accenture, with security and rights management as fundamental requirements.
Independent Posting
Delivered by Accenture, OpenAP will provide third-party view of impression delivery and reach from participating publishers for segment demos.
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