Download for iOS, Android, or Windows 10

Photoset

2017 Trend: The Eyelid as the Canvas of Choice

Follow along on #IGYearInReview as we reflect on the most memorable Instagram trends of 2017.

While Ellie Costello (@makeupisart_x) paints magical scenes on her eyelids, it feels like she plants them. “I never ever plan a look and then go and get the flowers,” explains 20-year-old Ellie, who lives in London. “I always get some flowers first, then envision the look around the flowers. I find that creating as you go along always allows your creativity and imagination to run a lot more freely —I like just letting the magic happen.” Ellie is part of the beauty community on Instagram who made the eyelid their canvas of choice in 2017. “It is great when you can collaborate with other artists and discover new amazing talent to follow. There is always so much creativity on Instagram, it is very inspiring.”

Photoset

@nornea’s Forest Adventures with Her ‘Real-Life’ Unicorn

Starting today, we’re introducing new ways for you to discover your interests on Instagram, with the ability to follow hashtags like #equestrian.

For 19-year-old Menea Johansson Djärv (@nornea), dressing up means felt hats, capes and a unicorn horn for her beloved pony Norina 🦄. As a child growing up in Sweden, she was inspired by vivid fairy tales and medieval markets. “It was beyond exciting to see adults dress up and pretend they lived in a different time,” she says. Now, cloaked in nature, Menea creates her own #equestrian daydreams that reflect a real-life kinship with her creatures. “I want [my horses] to see me as a best friend they can trust and respect, just like I do with them. Most photo shoots are spontaneous. The most challenging part is to focus on the horses and the camera at the same time. The most fun part is to feel adventurous and invincible.”

Video

Discovering New Ways to Play with Paint with Artist @annettelabedzki

Starting today, we’re introducing new ways for you to discover your interests on Instagram, with the ability to follow hashtags like #asmr.

Once Canadian artist Annette Labedzki (@annettelabedzki) learned there was a community of people mixing paint for sensory effects, she wasted no time. “My first video was late at night, I used wax paper, I had my pajamas on,” she says. Through #asmr (autonomous sensory meridian response), Annette, who has painted full time for 30 years, found new ways to be inspired by the materials she’s always worked with.

“There was a point where I had mixed every color combo that I could possibly think of. And one night I thought, ‘I wonder what would happen if I poured paint into one of those molds and froze it?’ I’ve never had so much fun in my life!” Whether she’s crushing frozen paint, adding glitter to a mix or creating on a miniature canvas, Annette loves how sharing her videos opens up a dialogue with others. “I listen to what they write, and then I go from there.”

Photoset

Together, These Twins Tumble and Soar Through the Air

Starting today, we’re introducing new ways for you to discover your interests on Instagram, with the ability to follow hashtags like #gymnastics.

Some twins finish each other’s sentences, Marcos and Alejandro Ponce López (@impact.brothers) finish each other’s flips. After seeing break dancers perform in their hometown 14 years ago, the duo from Torre del Mar, Spain, dedicated their lives to becoming professional acrobats.

What’s been their biggest #gymnastics accomplishment to date? “Everything we have learned has been self-taught. Hand to hand [where one performer, balancing on the hands of the other performer, does a handstand], was very complicated for us, since it is a very complex discipline. We have some friends who know this discipline. One day we were lucky to meet with them, and in a few hours they explained several tricks. After that, we practiced each day to achieve that movement.”

Now You Can Follow Hashtags on Instagram

Today we’re introducing the ability to follow hashtags, giving you new ways to discover photos, videos and people on Instagram. Now it’s even easier to stay connected with the interests, hobbies, passions and communities you care about.

Every day, millions of people share photos and videos and tag them with relevant hashtags. #onthetable, #slime and #floralnails are just a few examples of hashtags that represent the many interests and passions of our community. To make these posts even more discoverable, we’re introducing hashtags you can follow.

Following a hashtag is just like following a friend. To get started, search for a topic you’re interested in or tap on a hashtag from any post. You’ll see relevant hashtags displayed in your search results along with related accounts. When you find a hashtag you like, open the hashtag page and tap on the follow button. You’ll begin seeing top posts from that hashtag in your feed and some of the latest stories in your stories bar. You can always unfollow a hashtag at any time.



To give you more ways to find hashtags you might like, you can check out the hashtags other people follow in their profiles. Similar to people you follow, hashtags you follow respect your privacy settings. If you set your account to private, the hashtags you follow will only be visible to your followers.


Following hashtags is just the beginning of how we’re giving you the tools to discover and be inspired by our community.

Photoset

Weekend Hashtag Project: #WHPclassic

Weekend Hashtag Project is a series featuring designated themes and hashtags. For a chance to be featured, follow @instagram and look for a post every week announcing the latest project.

The goal of #WHPclassic was to create photos and videos that display a timeless quality. Each week, we feature some of our favorite submissions from the project, but be sure to check out the rest here.

Photoset

2017 Trend: The Year of Rainbows and Unicorns

Follow along on #IGYearInReview as we reflect on the most memorable Instagram trends of 2017.

“People eat with their eyes, so who wouldn’t want to eat a rainbow? Or a unicorn?” asks Amirah Kassem, the baker and founder of Flour Shop (@flourshop). Five years ago, Amirah couldn’t afford a website and started her business on Instagram. “For many years that was the only way to place an order,” explains Amirah. Last month, she opened her very own brick-and-mortar shop in the SoHo neighborhood of New York City.

Her number one inspiration when dreaming up her bright and playful treats? “My childhood! There are so many things we tend to forget as adults — like how fun imagination and blowing bubbles can be — so I try to hold on to that eating-ice-cream-for-breakfast mentality.”

Photoset

Beauty Content Creator @cherylraissa Forged Her Own Path

To learn more about Cheryl, follow @cherylraissa on Instagram.

(This interview was conducted in Indonesian.)

“Your skin is a canvas and treating it well will get you the best results,” says beauty content creator Cheryl Raissa (@cherylraissa). The 24-year-old from Jakarta, Indonesia, started working as a beauty content creator in 2010. “It’s been a long time, but I’m still learning, too,” she says. “My work opened up an unexpected path for me. I have traveled to various places and venues as a speaker about entrepreneurship in the digital age.”

Photoset

Weekend Hashtag Project: #WHPclassic

Weekend Hashtag Project is a series featuring designated themes and hashtags chosen by Instagram’s Community Team. For a chance to be featured on the Instagram blog, follow @instagram and look for a post every week announcing the latest project.

The goal this weekend is to create photos and videos that display a timeless quality. Whether you’re nostalgic for a past era or inspired by traditions that stand the test of time, share what classic means to you:

  • Look for local scenes that conjure up familiar feelings — like a family picnic, a cozy coffee shop or a commuter dashing through the city.
  • To make details ageless, be deliberate about what you do (and don’t) show. =
  • Don’t take any gesture or expression for granted. Instead, pull out the patterns in how people and animals interact.

PROJECT RULES: Please add the #WHPclassic hashtag only to photos and videos taken over this weekend and only submit your own visuals to the project. If you include music in your video submissions, please only use music to which you own the rights. Any tagged photo or video taken over the weekend is eligible to be featured next week.