How do I use the Facebook pixel for conversion optimization and tracking?
Before you begin, please make sure your Facebook pixel is installed and Active. Please also make sure you've added standard events to your code on all of the pages you want to track and optimize for actions on. You may also use custom conversions.
The Facebook pixel can be attached to ads to perform two functions:
- Conversion optimization: It can be used to optimize your ad for conversions (ex: It'll tell Facebook to deliver your ad to people who are most likely to reach the checkout page of your website).
- Conversion tracking: It can show you how successful your ad is by reporting on conversion events (ex: registrations, checkouts) on your website which happened as a direct result of your ad. You can see this info in your reports.
To optimize for conversions and report on the success of your ad, you'll have to select your pixel when setting up your campaign. You can do this in ad creation and Power Editor. If you optimize for conversions with your Facebook Pixel, we'll automatically track all the actions on the web pages you've placed it on.
Ad Creation:
When creating your campaign, choose Website Conversions as your objective. You'll then have to enter your website's URL and select the type of conversion you want to optimize for. For example, if you'd like to optimize for sales, choose Purchase as your conversion event.
Power Editor:
In Power Editor, choose Website Conversions at the campaign level. At the ad set level, click Choose a conversion and you'll be able to select the conversion type to optimize for.
After your campaign runs for a few hours, you'll be able to check your conversion results and see your website traffic data.