Press News

Starting today, you can play with face filters while sharing live video. Whether you’re channeling a kitten or want to add some stars or rainbow light to your face, you can easily try on face filters while connecting with friends and followers in the moment. To use face filters in live video, tap the face…

Starting today, you can make text messages in Direct more expressive by adding a visual backdrop. Whether you want to pair your message with a selfie or a colorful background, it’s easier than ever to share exactly how you feel. After you type your message, simply tap the camera, capture your disappearing photo and tap…

Today, we’re rolling out a new face filter to give you more ways to turn an ordinary selfie into something fun and entertaining. Inspired by the road trip filter we launched earlier this year, now you can jump on your motorcycle and open your mouth to rush down the road. Bring a friend along for…

Starting today, you can share stories with your friends in Direct. From stories you follow on surfing to stories about your best friend’s cat, now you have more ways to share the stories you love. Sharing a story in Direct is as easy as sharing a post from your feed. When you discover a story…

Today, we’re rolling out a fun way to express how you’re feeling with weather-inspired face filters. Now, you can share your emotions through a happy sun, a sad raincloud, an angry thunderstorm or a laid-back sun. Try them on and watch the mood change, and combine with other creative tools to add that personal touch….

Starting today, you can watch stories on instagram.com. You’ll see stories at the top of your feed, and you can tap to watch them. To skip or go back to a story, you can tap the right and left arrows. Stories has quickly become an important part of the Instagram experience — over 250 million…

Starting today, you can choose landscape and portrait formats when sharing multiple photos and videos in one post. After we first rolled out in February, these posts could only be made up of squares. Now, when uploading your photos and videos, you’ll have more creative flexibility with the ability to share in landscape and portrait…

Today, we’re rolling out a rainbow light filter inspired by our community. Now, you can add a ray of colorful light to any selfie, and play with the rainbow as it shines across your face. You can also tap to change between the vertical and horizontal orientation, and tap outside the rainbow to move it…

Today we’re launching three new stickers to celebrate the upcoming total solar eclipse over North America. Whether you’re camping out with friends or capturing the phenomenon from indoors, these stickers let you add even more creativity to the moment. We teamed up with @NASA to share the first look – check out their story today!

Today we’re introducing new ways to reply with photos and videos that help you have fun, visual conversations with your friends. Now you can reply with a photo or video to specific photos, videos, and reshared posts in Direct. Your reply will automatically include a sticker of what you’re replying to. Just hit “reply” to…