With a history that spans more than 50 years, presence in over 70 countries and the support of 7 million people, we continue to defend the human rights of people all over the world.

And with this history comes a massive responsibility. A duty to make the biggest possible impact on injustice, in everything we say or do. And in today’s connected world that means having a unified global identity. Making sure that what we say in one country, backs up what we say in another.

That’s why we’ve written this toolkit. It will help us all to create communication that’s focused and unified. Communication that challenges people’s prejudices and preconceptions, alters how they feel, brings in new supporters and broadens our influence. It’s not just graphics: it’s a way of talking and acting that can change the world.

Global identity toolkit: Inspiring people to take injustice personally