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									  <strong>Dec 11, 2017</strong>
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			  <h3><a title="Four Steps to Writing a News Release that Converts" rel="bookmark" href="https://web.archive.org/web/20180117153734/https://www.newswire.ca/blog/Four-Steps-to-Writing-a-News-Release-that-Converts.html">Four Steps to Writing a News Release that Converts</a></h3>
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												<p class="profile-info"><a title="Cision Contributor" href="https://web.archive.org/web/20180117153734/https://www.newswire.ca/blog/?author=398871151"><strong>Cision Contributor</strong></a>
					  
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				  			 	  				  				  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  				  				   Generating and distributing your brand&rsquo;s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a&nbsp;news release can do so much more than simply tell someone about your company.
				  				   				  <p><div class="read-more-btn"><a title="Four Steps to Writing a News Release that Converts" href="https://web.archive.org/web/20180117153734/https://www.newswire.ca/blog/Four-Steps-to-Writing-a-News-Release-that-Converts.html" class="btn btn-warning">Read more</a></div>
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									  <strong>Dec 4, 2017</strong>
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			  <h3><a title="Three Ways to Turn a Social Media Crisis into a PR Win" rel="bookmark" href="https://web.archive.org/web/20180117153734/https://www.newswire.ca/blog/Three-Ways-to-Turn-a-Social-Media-Crisis-into-a-PR-Win.html">Three Ways to Turn a Social Media Crisis into a PR Win</a></h3>
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				  			 	  				  				  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  				  				   Unfortunately, you may not know when a PR disaster is going to happen. However, you have the choice to be prepared so that when it does you can put out the fire before it spreads.
				  				   				  <p><div class="read-more-btn"><a title="Three Ways to Turn a Social Media Crisis into a PR Win" href="https://web.archive.org/web/20180117153734/https://www.newswire.ca/blog/Three-Ways-to-Turn-a-Social-Media-Crisis-into-a-PR-Win.html" class="btn btn-warning">Read more</a></div>
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									  <strong>Nov 20, 2017</strong>
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			  <h3><a title="Jay Baer Asks: What Are The 3 Biggest Problems With Influencer Marketing?" rel="bookmark" href="https://web.archive.org/web/20180117153734/https://www.newswire.ca/blog/Jay-Baer-Asks-What-Are-The-3-Biggest-Problems-With-Influencer-Marketing.html">Jay Baer Asks: What Are The 3 Biggest Problems With Influencer Marketing?</a></h3>
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							<p class="Profile-pic"><a class="img-thumbnail" title="Tony Hardman" href="https://web.archive.org/web/20180117153734/https://www.newswire.ca/blog/?author=443785223"><img src="https://web.archive.org/web/20180117153734im_/https://assets2.prnewswire.com/images/Tony+Hardman.jpg" width="75px" height="75px"></a></p>
												<p class="profile-info"><a title="Tony Hardman" href="https://web.archive.org/web/20180117153734/https://www.newswire.ca/blog/?author=443785223"><strong>Tony Hardman</strong></a>
					  Senior Content Editor, Cision
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												<li><b>Posted in - </b>																							<a href="/web/20180117153734/https://www.newswire.ca/blog?blogCategory=1251981">Content Marketing,</a>																															<a href="/web/20180117153734/https://www.newswire.ca/blog?blogCategory=1252011">Integrated Marketing,</a>																															<a href="/web/20180117153734/https://www.newswire.ca/blog?blogCategory=1252031">Public Relations</a>																					</li>
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				  			 	  				  				  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  				  				   In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Not only does he discuss pitfalls to avoid, but he also offers solutions to improve your outreach.
				  				   				  <p><div class="read-more-btn"><a title="Jay Baer Asks: What Are The 3 Biggest Problems With Influencer Marketing?" href="https://web.archive.org/web/20180117153734/https://www.newswire.ca/blog/Jay-Baer-Asks-What-Are-The-3-Biggest-Problems-With-Influencer-Marketing.html" class="btn btn-warning">Read more</a></div>
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									  <strong>Nov 16, 2017</strong>
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			  <h3><a title="Five Easy SEO Tricks to Improve Your Next News Release" rel="bookmark" href="https://web.archive.org/web/20180117153734/https://www.newswire.ca/blog/Five-Easy-SEO-Tricks-to-Improve-Your-Next-News-Release.html">Five Easy SEO Tricks to Improve Your Next News Release</a></h3>
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							<p class="Profile-pic"><a class="img-thumbnail" title="Peter Mathewson" href="https://web.archive.org/web/20180117153734/https://www.newswire.ca/blog/?author=418500603"><img src="https://web.archive.org/web/20180117153734im_/https://assets2.prnewswire.com/images/PeterFaceSquare.png" width="75px" height="75px"></a></p>
												<p class="profile-info"><a title="Peter Mathewson" href="https://web.archive.org/web/20180117153734/https://www.newswire.ca/blog/?author=418500603"><strong>Peter Mathewson</strong></a>
					  Content Specialist 
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												<li><b>Posted in - </b>																							<a href="/web/20180117153734/https://www.newswire.ca/blog?blogCategory=1252021">Press Release Quick Tips</a>																					</li>
																		<li><a title="Leave a Comment" href="https://web.archive.org/web/20180117153734/https://www.newswire.ca/blog/Five-Easy-SEO-Tricks-to-Improve-Your-Next-News-Release.html#commentArea" class="cnw-leave-comment"><strong>Leave a Comment</strong></a></li>
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				  				  <p class="text-center"><img class="img-responsive cnw-post-image" alt="SEOReleaseTips" src="https://web.archive.org/web/20180117153734im_/https://assets2.prnewswire.com/images/SEOReleaseTips.png"></p>
				  			 	  				  				  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  				  				   To help lift the veil on SEO, I&rsquo;ve put together five quick tips that you can use to help improve the search engine performance of your news releases.
				  				   				  <p><div class="read-more-btn"><a title="Five Easy SEO Tricks to Improve Your Next News Release" href="https://web.archive.org/web/20180117153734/https://www.newswire.ca/blog/Five-Easy-SEO-Tricks-to-Improve-Your-Next-News-Release.html" class="btn btn-warning">Read more</a></div>
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									  <strong>Nov 15, 2017</strong>
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			  <h3><a title="Twelve Dos and Don’ts for Optimizing Your Content [INFOGRAPHIC]" rel="bookmark" href="https://web.archive.org/web/20180117153734/https://www.newswire.ca/blog/Twelve-Dos-and-Donts-for-Optimizing-Your-Content-INFOGRAPHIC.html">Twelve Dos and Don’ts for Optimizing Your Content [INFOGRAPHIC]</a></h3>
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							<p class="Profile-pic"><a class="img-thumbnail" title="Cision Contributor" href="https://web.archive.org/web/20180117153734/https://www.newswire.ca/blog/?author=398871151"><img src="https://web.archive.org/web/20180117153734im_/https://assets2.prnewswire.com/images/Cision-C.jpg" width="75px" height="75px"></a></p>
												<p class="profile-info"><a title="Cision Contributor" href="https://web.archive.org/web/20180117153734/https://www.newswire.ca/blog/?author=398871151"><strong>Cision Contributor</strong></a>
					  
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												<li><b>Posted in - </b>																							<a href="/web/20180117153734/https://www.newswire.ca/blog?blogCategory=1251981">Content Marketing,</a>																															<a href="/web/20180117153734/https://www.newswire.ca/blog?blogCategory=1252011">Integrated Marketing,</a>																															<a href="/web/20180117153734/https://www.newswire.ca/blog?blogCategory=1252031">Public Relations</a>																					</li>
																		<li><a title="Leave a Comment" href="https://web.archive.org/web/20180117153734/https://www.newswire.ca/blog/Twelve-Dos-and-Donts-for-Optimizing-Your-Content-INFOGRAPHIC.html#commentArea" class="cnw-leave-comment"><strong>Leave a Comment</strong></a></li>
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				  				  <p class="text-center"><img class="img-responsive cnw-post-image" alt="OptimizeContent" src="https://web.archive.org/web/20180117153734im_/https://assets2.prnewswire.com/images/OptimizeContent.png"></p>
				  			 	  				  				  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  				  				   SEO for content is all about discovery. It&rsquo;s no longer about competing in just your industry or niche. You have to find a way to stand out in a marketplace overflowing with news.
				  				   				  <p><div class="read-more-btn"><a title="Twelve Dos and Don’ts for Optimizing Your Content [INFOGRAPHIC]" href="https://web.archive.org/web/20180117153734/https://www.newswire.ca/blog/Twelve-Dos-and-Donts-for-Optimizing-Your-Content-INFOGRAPHIC.html" class="btn btn-warning">Read more</a></div>
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									  <strong>Nov 14, 2017</strong>
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			  <h3><a title="What’s On Your Earned Media Measurement Strategy Checklist?" rel="bookmark" href="https://web.archive.org/web/20180117153734/https://www.newswire.ca/blog/Earned-Media-Measurement-Strategy-Checklist.html">What’s On Your Earned Media Measurement Strategy Checklist?</a></h3>
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							<p class="Profile-pic"><a class="img-thumbnail" title="Susan Guillory" href="https://web.archive.org/web/20180117153734/https://www.newswire.ca/blog/?author=420255573"><img src="https://web.archive.org/web/20180117153734im_/https://assets2.prnewswire.com/images/SusanPayton.jpg" width="75px" height="75px"></a></p>
												<p class="profile-info"><a title="Susan Guillory" href="https://web.archive.org/web/20180117153734/https://www.newswire.ca/blog/?author=420255573"><strong>Susan Guillory</strong></a>
					  
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												<li><b>Posted in - </b>																							<a href="/web/20180117153734/https://www.newswire.ca/blog?blogCategory=1252031">Public Relations</a>																					</li>
																		<li><a title="Leave a Comment" href="https://web.archive.org/web/20180117153734/https://www.newswire.ca/blog/Earned-Media-Measurement-Strategy-Checklist.html#commentArea" class="cnw-leave-comment"><strong>Leave a Comment</strong></a></li>
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				  				  <p class="text-center"><img class="img-responsive cnw-post-image" alt="EarnedMediaChecklist" src="https://web.archive.org/web/20180117153734im_/https://assets2.prnewswire.com/images/EarnedMediaChecklist.png"></p>
				  			 	  				  				  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  				  				   As marketers begin to understand why it&rsquo;s necessary to move away from outdated measurement systems when it comes to earned media, it&rsquo;s important to develop a robust strategy going forward.
				  				   				  <p><div class="read-more-btn"><a title="What’s On Your Earned Media Measurement Strategy Checklist?" href="https://web.archive.org/web/20180117153734/https://www.newswire.ca/blog/Earned-Media-Measurement-Strategy-Checklist.html" class="btn btn-warning">Read more</a></div>
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									  <strong>Nov 14, 2017</strong>
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			  <h3><a title="#CisionChat: Content Marketing on Social Media" rel="bookmark" href="https://web.archive.org/web/20180117153734/https://www.newswire.ca/blog/CisionChat-Content-Marketing-on-Social-Media.html">#CisionChat: Content Marketing on Social Media</a></h3>
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							<p class="Profile-pic"><a class="img-thumbnail" title="Bruce Kennedy" href="https://web.archive.org/web/20180117153734/https://www.newswire.ca/blog/?author=443784103"><img src="https://web.archive.org/web/20180117153734im_/https://assets2.prnewswire.com/images/BruceKennedy.jpeg" width="75px" height="75px"></a></p>
												<p class="profile-info"><a title="Bruce Kennedy" href="https://web.archive.org/web/20180117153734/https://www.newswire.ca/blog/?author=443784103"><strong>Bruce Kennedy</strong></a>
					  Social Media Manager, Cision
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												<li><b>Posted in - </b>																							<a href="/web/20180117153734/https://www.newswire.ca/blog?blogCategory=1251981">Content Marketing</a>																					</li>
																		<li><b>Tagged in - </b>																																						<a href="/web/20180117153734/https://www.newswire.ca/blog?search=#CisionChat&amp;tagged=true">#CisionChat</a>																					</li>
												<li><a title="Leave a Comment" href="https://web.archive.org/web/20180117153734/https://www.newswire.ca/blog/CisionChat-Content-Marketing-on-Social-Media.html#commentArea" class="cnw-leave-comment"><strong>Leave a Comment</strong></a></li>
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				  				  <p class="text-center"><img class="img-responsive cnw-post-image" alt="CisionChat-Nov14" src="https://web.archive.org/web/20180117153734im_/https://assets2.prnewswire.com/images/CisionChat-Nov14.png"></p>
				  			 	  				  				  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  				  				   Recently, we started a weekly Twitter chat called #CisionChat. The goal of #CisionChat is to engage with communicators, marketers and PR pros like you on the topics that matter most.
				  				   				  <p><div class="read-more-btn"><a title="#CisionChat: Content Marketing on Social Media" href="https://web.archive.org/web/20180117153734/https://www.newswire.ca/blog/CisionChat-Content-Marketing-on-Social-Media.html" class="btn btn-warning">Read more</a></div>
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									  <strong>Nov 8, 2017</strong>
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			  <h3><a title="Jay Baer Asks [VIDEO]: Is Earned Media a Second-Class Marketing Citizen?" rel="bookmark" href="https://web.archive.org/web/20180117153734/https://www.newswire.ca/blog/Jay-Baer-Asks-VIDEO-Is-Earned-Media-a-Second-Class-Marketing-Citizen.html">Jay Baer Asks [VIDEO]: Is Earned Media a Second-Class Marketing Citizen?</a></h3>
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												<p class="profile-info"><a title="Tony Hardman" href="https://web.archive.org/web/20180117153734/https://www.newswire.ca/blog/?author=443785223"><strong>Tony Hardman</strong></a>
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				  				  <p class="text-center"><img class="img-responsive cnw-post-image" alt="JayBaerAsks-EarnedMedia2ndClass" src="https://web.archive.org/web/20180117153734im_/https://assets2.prnewswire.com/images/JayBaerAsks-EarnedMedia2ndClass.png"></p>
				  			 	  				  				  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  														  				  				   In this video, Baer tackles the issue of why earned media continually takes a backseat to paid and owned media. He also discusses why this is happening and hints at the solution.
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	$("#goals option[value='"+obj.goals+"']").attr("selected","selected");	
	$("#timetobuy option[value='"+obj.timetobuy+"']").attr("selected","selected");
	$("#budget option[value='"+obj.budget+"']").attr("selected","selected");
	$("#timetocall option[value='"+obj.timetocall+"']").attr("selected","selected");
	$("#demotype option[value='"+obj.demotype+"']").attr("selected","selected");
	$(".generalEnq  #goals option[value='"+obj.goals+"']").attr("selected","selected");	
	$(".generalEnq  #timetobuy option[value='"+obj.timetobuy+"']").attr("selected","selected");
	$(".generalEnq  #budget option[value='"+obj.budget+"']").attr("selected","selected");
	$(".generalEnq  #timetocall option[value='"+obj.timetocall+"']").attr("selected","selected");
	$(".generalEnq  #demotype option[value='"+obj.demotype+"']").attr("selected","selected");
			$("#dropdownMenu").val(obj.dropdownMenu);
		$(".generalEnq #firstName").val(obj.firstName);
	$(".generalEnq #lastName").val(obj.lastName);
	$(".generalEnq #emailAddress").val(obj.emailAddress);
	 $(".generalEnq #details").val(obj.details);
	$(".generalEnq #company").val(obj.company);	
	$(".generalEnq #busPhone").val(obj.busPhone);
	var demandGenArticleId = obj.demandGenArticleId;
	var country = obj.country;
	var state = obj.state;
	$("#country option[value="+country+"]").attr("selected","selected");
	  jQuery.ajax({
				type: 'POST',
				url: '/templates/CNW_State_List',
				data: {
					'country': country
				},
				success: function (data) {
					var response = data;
					$('#state').html(response);
					
					$("#state option[value="+state+"]").attr("selected","selected");
				}
			});
	$(".generalEnq #country option[value="+country+"]").attr("selected","selected");
	jQuery.ajax({
				type: 'POST',
				url: '/templates/CNW_State_List',
				data: {
					'country': country
				},
				success: function (data) {
					var response = data;
					$('.generalEnq #state').html(response);
					
					$(".generalEnq #state option[value="+state+"]").attr("selected","selected");
				}
			});
	var temp = CNWblog;
	    $("#professorname").val(obj.professorname);
	$("#busPhone").val(obj.busPhone);
	 $(".requestDemo #professorname").val(obj.professorname);
	 $(".requestDemo #busPhone").val(obj.busPhone);
    }

	}
function getParameterByName(name, url) {
	if (!url) url = window.location.href;
	name = name.replace(/[\[\]]/g, "\\$&");
	var regex = new RegExp("[?&]" + name + "(=([^&#]*)|&|#|$)"),
	results = regex.exec(url);
	if (!results) return null;
	if (!results[2]) return '';
	return decodeURIComponent(results[2].replace(/\+/g, " "));
}
	var form = $('#eloquaForm');
	if(form){
 	 	
	var camp_cooki_val = decodeURIComponent(readCookie('campaign_params'));
	var refObj = "";
	if(document.referrer.indexOf('.newswire.ca') > -1)
	var refObj = checkRefExist(document.referrer);
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		if(paramName == 'LSP' || paramName == 'utm_source' ){
			$('#originalGASource1').val(paramValue);
			$('#gASource1').val(paramValue);
			$('.generalEnq #originalGASource1').val(paramValue);
			$('.generalEnq #gASource1').val(paramValue);
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		if(paramName == 'LSC' || paramName == 'utm_content'){
			$('#originalGAContent1').val(paramValue);
			$('#gAContent1').val(paramValue);
			$('.generalEnq #originalGAContent1').val(paramValue);
			$('.generalEnq #gAContent1').val(paramValue);
		}
		if(paramName == 'LS' || paramName == 'utm_campaign'){
			$('#originalGACampaign1').val(paramValue);
			$('#gACampaign1').val(paramValue);
			$('.generalEnq #originalGACampaign1').val(paramValue);
			$('.generalEnq #gACampaign1').val(paramValue);
			}
		if(paramName == 'PS' || paramName == 'utm_medium'){
			$('#originalGAMedium1').val(paramValue);
			$('#gAMedium1').val(paramValue);
			$('.generalEnq #originalGAMedium1').val(paramValue);
			$('.generalEnq #gAMedium1').val(paramValue);
		}
		}
	}else if(refObj.isRefExist){
		$('#originalGACampaign1').val(refObj.campVal);
		$('#originalGASource1').val("website");
		$('#originalGAMedium1').val("website");
		$('#gACampaign1').val(refObj.campVal);
		$('#originalGAContent1').val("website");
		$('#gASource1').val("website");
		$('#gAMedium1').val("website");
		$('.generalEnq #originalGACampaign1').val(refObj.campVal);
		$('.generalEnq #originalGASource1').val("website");
		$('.generalEnq #originalGAMedium1').val("website");
		$('.generalEnq #gACampaign1').val(refObj.campVal);
		$('.generalEnq #gASource1').val("website");
		$('.generalEnq #gAMedium1').val("website");
		$('.generalEnq #gAContent1').val("website");
		}
	else{
		if(location.href.indexOf('utm_') > -1)
		{
			var utm_campaign= getParameterByName('utm_campaign',window.location.href);
			var utm_source= getParameterByName('utm_source',window.location.href);
			var utm_medium= getParameterByName('utm_medium',window.location.href);
			var utm_content= getParameterByName('utm_content',window.location.href);
			$('#originalGACampaign1').val(utm_campaign);
			$('#gACampaign1').val(utm_campaign);
			$('#originalGASource1').val(utm_source);
			$('#gASource1').val(utm_source);
			$('#originalGAContent1').val(utm_content);
			$('#gAContent1').val(utm_content);
			$('#originalGAMedium1').val(utm_medium);
			$('#gAMedium1').val(utm_medium);
			$('.generalEnq #originalGACampaign1').val(utm_campaign);
			$('.generalEnq #gACampaign1').val(utm_campaign);
			$('.generalEnq #originalGASource1').val(utm_source);
			$('.generalEnq #gASource1').val(utm_source);
			$('.generalEnq #originalGAContent1').val(utm_content);
			$('.generalEnq #gAContent1').val(utm_content);
			$('.generalEnq #originalGAMedium1').val(utm_medium);
			$('.generalEnq #gAMedium1').val(utm_medium);
			}
		else {
			var utm_source= getParameterByName('LSP',window.location.href);
			var utm_content= getParameterByName('LSC',window.location.href);
			var utm_campaign= getParameterByName('LS',window.location.href);
			var utm_medium= getParameterByName('PS',window.location.href);
			$('#originalGACampaign1').val(utm_campaign);
			$('#gACampaign1').val(utm_campaign);
			$('#originalGASource1').val(utm_source);
			$('#gASource1').val(utm_source);
			$('#originalGAContent1').val(utm_content);
			$('#gAContent1').val(utm_content);
			$('#originalGAMedium1').val(utm_medium);
			$('#gAMedium1').val(utm_medium);
			$('.generalEnq #originalGACampaign1').val(utm_campaign);
			$('.generalEnq #gACampaign1').val(utm_campaign);
			$('.generalEnq #originalGASource1').val(utm_source);
			$('.generalEnq #gASource1').val(utm_source);
			$('.generalEnq #originalGAContent1').val(utm_content);
			$('.generalEnq #gAContent1').val(utm_content);
			$('.generalEnq #originalGAMedium1').val(utm_medium);
			$('.generalEnq #gAMedium1').val(utm_medium);
			}
		
	}
function isValidEmailAddress(emailAddress) {
var pattern = new RegExp(/^[+a-zA-Z0-9._-]+@[a-zA-Z0-9.-]+\.[a-zA-Z]{2,4}$/i);
// alert( pattern.test(emailAddress) );
return pattern.test(emailAddress);
}


}
});
$("#contact-modal-submit").click(function(){
saveVisFieldVals();
});

$("#eloquaForm").submit(function() {
  
	saveVisFieldVals();
	
	//formSuccess();
	//action prd https://s1632284857.t.eloqua.com/e/f2
	});
//saving cookie
 function saveVisFieldVals(){
                                var js_field_obj = {};
								 								 var email =$('#emailAddress').val();
								 js_field_obj["emailAddress"] = email;
								                                 var json_field_str = JSON.stringify(js_field_obj);
                                setCookie('cs_mktoPrefill', json_field_str, 90);
                                
                }	
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function getCookie(name) {
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   var parts = value.split("; " + name + "=");
   if (parts.length == 2) return parts.pop().split(";").shift();
   return "";
}
function setCookie(cname, cvalue, exdays) {
    var d = new Date();
    d.setTime(d.getTime() + (exdays*24*60*60*1000));
    var expires = "expires="+d.toUTCString();
    var url = window.location.pathname;
    var path_parts = url.match(/[^/]+/);
    var path = path_parts ? "/"+path_parts[0]+"/" : "/";
    document.cookie = cname + "=" + cvalue + "; " + expires+";domain =.newswire.ca;path=/";
} 
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				   var emailElem = form.getFormElem().find("#Email");
				   var email = document.getElementById('Email').value;
				   var atpos=email.indexOf("@");
				   var dotpos=email.lastIndexOf(".");
				   if (atpos< 1 || dotpos<atpos+2 || dotpos+2>=email.length) {
				   form.submittable(false);
				   form.showErrorMessage("Must be a valid email. example@yourdomain.com", emailElem);
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