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Michael Wolff

MICHAEL WOLFF is the author of Burn Rate (1998) and The Man Who Owns the News (2008), among other acclaimed books. He has written about the intersection of media, technology, and business for more than 25 years, for many outlets including Vanity Fair, USA Today, New York Magazine, the Guardian, Adweek, and Newser.

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Libros

Television Is the New Television: The Unexpected Triumph of Old Media in the Digital Age

Michael Wolff

"The closer the new media future gets, the further victory appears." --Michael Wolff

This is a book about what happens when the smartest people in the room decide something is inevitable, and yet it doesn’t come to pass. What happens when omens have been misread, tea leaves misinterpreted, gurus embarrassed?

Twenty years after the Netscape IPO, ten years after the birth of YouTube, and five years after the first iPad, the Internet has still not destroyed the giants of old media. CBS, News Corp, Disney, Comcast, Time Warner, and their peers are still alive, kicking, and making big bucks. The New York Times still earns far more from print ads than from digital ads. Super Bowl commercials are more valuable than ever. Banner ad space on Yahoo can be bought for a relative pittance.

Sure, the darlings of new media—Buzzfeed, HuffPo, Politico, and many more—keep attracting ever more traffic, in some cases truly phenomenal traffic. But as Michael Wolff shows in this fascinating and sure-to-be-controversial book, their buzz and venture financing rounds are based on assumptions that were wrong from the start, and become more wrong with each passing year. The consequences of this folly are far reaching for anyone who cares about good journalism, enjoys bingeing on Netflix, works with advertising, or plans to have a role in the future of the Internet.

Wolff set out to write an honest guide to the changing media landscape, based on a clear-eyed evaluation of who really makes money and how. His conclusion: The Web, social media, and various mobile platforms are not the new television. Television is the new television.

We all know that Google and Facebook are thriving by selling online ads—but they’re aggregators, not content creators. As major brands conclude that banner ads next to text basically don’t work, the value of digital traffic to content-driven sites has plummeted, while the value of a television audience continues to rise. Even if millions now watch television on their phones via their Netflix, Hulu, and HBO GO apps, that doesn’t change the balance of power. Television by any other name is the game everybody is trying to win—including outlets like The Wall Street Journal that never used to play the game at all.

Drawing on his unparalleled sources in corner offices from Rockefeller Center to Beverly Hills, Wolff tells us what’s really going on, which emperors have no clothes, and which supposed geniuses are due for a major fall. Whether he riles you or makes you cheer, his book will change how you think about media, technology, and the way we live now.

Burn Rate: How I Survived the Gold Rush Years on the Internet

Michael Wolff

Michael Wolff's wickedly funny chronicle of his rags-to-riches-to-rags adventure as a fledgling Internet entrepreneur exposes an industry powered by hype, celebrity, and billions of investment dollars -- and notably devoid of profit-making enterprises.
As he describes his efforts to control his company's burn rate -- the amount of money the company consumes in excess of its income -- Wolff offers a no-holds-barred portrait of unaccountable successes and major disasters, including the story behind Wired magazine and its fanatical founder, Louis Rossetto; the rise of America Online, perhaps the most dysfunctional successful company in history, and the humiliating inability of people such as Bill Gates to untangle the intricacies of the Web.

Fire and Fury: Inside the Trump White House

Michael Wolff

#1 New York Times Bestseller

With extraordinary access to the West Wing, Michael Wolff reveals what happened behind-the-scenes in the first nine months of the most controversial presidency of our time in Fire and Fury: Inside the Trump White House.

Since Donald Trump was sworn in as the 45th President of the United States, the country—and the world—has witnessed a stormy, outrageous, and absolutely mesmerizing presidential term that reflects the volatility and fierceness of the man elected Commander-in-Chief.

This riveting and explosive account of Trump’s administration provides a wealth of new details about the chaos in the Oval Office, including:
-- What President Trump’s staff really thinks of him
-- What inspired Trump to claim he was wire-tapped by President Obama
-- Why FBI director James Comey was really fired
-- Why chief strategist Steve Bannon and Trump’s son-in-law Jared Kushner couldn’t be in the same room
-- Who is really directing the Trump administration’s strategy in the wake of Bannon’s firing
-- What the secret to communicating with Trump is
-- What the Trump administration has in common with the movie The Producers

Never before in history has a presidency so divided the American people. Brilliantly reported and astoundingly fresh, Fire and Fury shows us how and why Donald Trump has become the king of discord and disunion.

“Essential reading.”—Michael D’Antonio, author of Never Enough: Donald Trump and the Pursuit of Success, CNN.com

“Not since Harry Potter has a new book caught fire in this way...[Fire and Fury] is indeed a significant achievement, which deserves much of the attention it has received.”—The Economist

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