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Privacy Policy
Last Modified: May 15, 2018
Snap Inc. is a camera company. Our services—including Snapchat, Bitmoji, and others that link to this Privacy Policy—provide fast and fun ways to express yourself, live in the moment, learn about the world, and have fun together!
When you use these services, you’ll share some information with us. So we want to be upfront about the information we collect, how we use it, whom we share it with, and the controls we give you to access, update, and delete your information.
That’s why we’ve written this Privacy Policy. And it’s why we’ve tried to write it in a way that’s blissfully free of the legalese that often clouds these documents. Of course, if you still have questions about anything in our Privacy Policy, just contact us.
You should read our entire Privacy Policy, but when you only have a few minutes or want to remember something later on, you can always take a look at this summary—so you can review some of the basics in just a few minutes.
Some final notes before we dive in: We’re happy to report that we participate in the EU-U.S. and Swiss-U.S. Privacy Shield, which you can read more about here. And, if you’re in the EU, there’s some extra information we’d like to bring to your attention here.
Information We Collect
There are three basic categories of information we collect:
Here’s a little more detail on each of these categories.
Information You Choose to Give Us
When you interact with our services, we collect the information that you choose to share with us. For example, most of our services require you to set up a basic Snapchat account, so we need to collect a few important details about you, such as: a unique username you’d like to go by, a password, an email address, a phone number, and your date of birth. To make it easier for others to find you, we may also ask you to provide us with some additional information that will be publicly visible on our services, such as profile pictures, a name, or other useful identifying information. Other services, such as commerce products, may also require you to provide us with a debit or credit card number and its associated account information.
Of course, you’ll also provide us whatever information you send through our services, such as Snaps and Chats to your friends. Keep in mind that the users you send Snaps, Chats, and any other content to can always save that content or copy it outside the app. So, the same common sense that applies to the internet at large applies to Snapchat as well: Don’t send messages or share content that you wouldn’t want someone to save or share.
It probably goes without saying, but we’ll say it anyway: When you contact customer support or communicate with us in any other way, we’ll collect whatever information you volunteer.
Information We Get When You Use Our Services
When you use our services, we collect information about which of those services you’ve used and how you’ve used them. We might know, for instance, that you watched a particular Story, saw a specific ad for a certain period of time, and sent a few Snaps to friends. Here’s a fuller explanation of the types of information we collect when you use our services:
Information We Collect from Third Parties
We may collect information that other users provide about you when they use our services. For example, if another user allows us to collect information from their device phonebook—and you’re one of that user’s contacts—we may combine the information we collect from that user’s phonebook with other information we have collected about you.
We may also obtain information from our affiliates and third parties. Here are a few examples:
How We Use Information
What do we do with the information we collect? For the detailed answer, go here. The short answer is: Provide you with an amazing set of products and services that we relentlessly improve. Here are the ways we do that:
We may also use information from Apple’s TrueDepth camera to improve the quality of Lenses. Information from the TrueDepth camera is used in real time—we don’t store this information on our servers or share it with third parties.
How We Share Information
We may share information about you in the following ways:
We may also share with third parties—such as advertisers—aggregated, non-personally identifiable, or de-identified information.
Third-Party Content and Integrations
Our services may also contain third-party links and search results, include third-party integrations, or offer a co-branded or third-party-branded service. Through these links, third-party integrations, and co-branded or third-party-branded services, you may be providing information (including personal information) directly to the third party, us, or both. You acknowledge and agree that we are not responsible for how those third parties collect or use your information. As always, we encourage you to review the privacy policies of every third-party service that you visit or use, including those third parties you interact with through our services. To learn more about third-party services in Snapchat, visit our Support Site.
Analytics and Advertising Services
Provided by Others
We may let other companies use cookies, web beacons, and similar technologies on our services. These companies may collect information about how you use our services over time and combine it with similar information from other services and companies. This information may be used to, among other things, analyze and track data, determine the popularity of certain content, and better understand your online activity.
Additionally, some companies, including our affiliates, may use information collected on our services to measure the performance of ads and deliver more relevant ads on behalf of us or other companies, including on third-party websites and apps. For more information about interest-based ads and the choices available to you, go here.
Provided by Us
We may collect information about your activity on third-party services that use cookies and other technologies provided by us. We use this information to improve our advertising services, including measuring the performance of ads and showing you more relevant ads. Visit our Advertising Preferences page to learn more about Snapchat advertising and how you can control the information used to select the ads you see.
How Long We Keep Your Information
Snapchat lets you capture what it’s like to live in the moment. On our end, that means most messages—like Snaps and Chats—sent in Snapchat will be automatically deleted by default from our servers after we detect they’ve been opened by all recipients or have expired. Other content, like Story posts, are stored for longer. For detailed information about how long we store different types of content, check out our Support Site.
We store other information for longer periods of time. For example:
If you ever decide to stop using Snapchat, you can just ask us to delete your account. We’ll also delete most of the information we’ve collected about you after you’ve been inactive for a while—but don’t worry, we’ll try to contact you first!
Keep in mind that, while our systems are designed to carry out our deletion practices automatically, we cannot promise that deletion will occur within a specific timeframe. There may be legal requirements to store your data and we may need to suspend those deletion practices if we receive valid legal process asking us to preserve content or if we receive reports of abuse or other Terms of Service violations. Finally, we may also retain certain information in backup for a limited period of time or as required by law.
Control over Your Information
We want you to be in control of your information, so we provide you with the following tools.
Users in the European Union
If you’re a user in the European Union, you should know that Snap Inc. is the controller of your personal information. Here is some additional information we would like to bring to your attention:
Bases for using your information
Your country only allows us to use your personal information when certain conditions apply. These conditions are called “legal bases” and, at Snap, we typically rely on one of four:
Your right to object
You have the right to object to our use of your information. With many types of data, we’ve provided you with the ability to simply delete it if you don’t want us processing it anymore. For other types of data, we’ve given you the ability to stop the use of your data by disabling the feature altogether. You can do these things in the app. If there are other types of information you don’t agree with us processing, you can contact us.
International transfers
We may collect your personal information from, transfer it to, and store and process it in the United States and other countries outside of where you live. Whenever we share information of EU users outside the EU we make sure an adequate transfer mechanism is in place. For internal transfers, we rely on Model Contractual Clauses or the EU-U.S. and Swiss-U.S. Privacy Shield, which you can read more about here. You can find more information on the categories of third parties we share information with here.
Complaints? If you’re based in the EU, you can always file a complaint with the supervisory authority in your Member State. For example, if you’re based in the UK you can file a complaint with the Information Commissioner’s Office.
Children
Our services are not intended for—and we don’t direct them to—anyone under 13. And that’s why we do not knowingly collect personal information from anyone under 13. In addition, we may limit how we collect, use, and store some of the information of EU users between 13 and 16. In some cases, this means we will be unable to provide certain functionality to these users. If we need to rely on consent as a legal basis for processing your information and your country requires consent from a parent, we may require your parent’s consent before we collect and use that information.
Revisions to the Privacy Policy
We may change this Privacy Policy from time to time. But when we do, we’ll let you know one way or another. Sometimes, we’ll let you know by revising the date at the top of the Privacy Policy that’s available on our website and mobile application. Other times, we may provide you with additional notice (such as adding a statement to our websites’ homepages or providing you with an in-app notification).
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