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A Community of Independent Local Bookstores
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Effective Date: July 9, 2018
This Privacy Policy describes the types of information that the American Booksellers Association and IndieBound.org (“ABA”, “we”, “our”, or “us”) collects from and about you when you visit our website, www.indiebound.org (“Site”).   This Privacy Policy also explains how ABA may use and disclose such information, as well as your ability to control certain uses of it. 
By using the Site, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy, and agree to the ABA Terms of Use which are incorporated by reference.  If you do not agree, please do not access or use the Site. 
QUICK GUIDE TO CONTENTS
  1. WHO WE ARE
  2. INFORMATION WE COLLECT
  3. HOW WE USE YOUR INFORMATION AND OUR LAWFUL BASIS
  4. INFORMATION WE SHARE
  5. RETENTION OF YOUR INFORMATION
  6. YOUR RIGHTS AND CHOICES
  7. THIRD PARTY CONTENT AND LINKS
  8. CHILDREN’S PRIVACY
  9. DATA SECURITY
  10. INTERNATIONAL TRANSFERS
  11. REVISIONS TO THIS PRIVACY POLICY
  12. HOW TO CONTACT US
1. WHO WE ARE
The American Booksellers Association is a national not-for-profit trade organization created to help independently-owned bookstores grow and succeed.  IndieBound.org is an ABA website dedicated to encouraging the use of independent bookstores.
For services and Websites used by residents of the European Economic Area, the American Booksellers Association is the data controller responsible for your personal data.
2. INFORMATION WE COLLECT
There are several ways we may obtain information about you, including through information you provide to us directly and information we automatically collect.  This includes data that identifies you personally whether directly (i.e., name) or indirectly (i.e., information about your online use).
A. Information You Provide
ABA collects information from you when you choose to share it with us.  This may include when you visit the Site, register or create an online account with or through the Site, place an order, request information from us, sign up for newsletters or our email list, fill out a survey, request customer support, or otherwise communicate with or contact us.  The information we collect may include your name, address, telephone or mobile number, and email address. 
You may also provide us with certain information in connection with specification transactions:
 
B. Information Automatically Collected
 
Whenever you visit or interact with the Site, we, as well as any third-party advertisers and/or service providers, may use cookies, web beacons, pixel tags, log files, or other technologies to automatically or passively collect information about your online activity. For information about our use of cookies and other similar technologies through the Site, you can read our Cookie Policy.
Please note that we automatically collect the following information about you:
To learn more about your advertising choices relating to the collection and use of your information, please see the Your Rights and Choices section below.
C. Combination of Information
We may combine the information we receive from and about you, including information you provide to us and information we automatically collect through our Site, as well as information collected offline, across other computers or devices that you may use, and from third-party sources.
3. HOW WE USE YOUR INFORMATION AND OUR LAWFUL BASIS
ABA may use the information we collect from and about you for a variety of business purposes; in general to provide the services, improve customer experience and engagement, and develop the Site. We are committed to protecting and maintaining the privacy of your information. Therefore we will process your data only in accordance with applicable data protection law and this Privacy Policy.
 
We will have a lawful basis for processing your data when:
We may use the information we collect from and about you for a variety of business purposes, including the following:
 
Additionally, if you use the Site to connect with third party services you authorize us to use information from and about you, on your behalf, to interact with these third party services based on your requests.
4. INFORMATION WE SHARE
 
Except as provided in this Privacy Policy, we will not disclose, sell, or rent any of your information to any third parties without your consent.  We may share the information we collect from and about you as described below. 
A. Sharing of Information by Us
We may share your personal information with:
 
B. Sharing of Information by You (Online Blogs and Forums)
The Site offers many ways to find, enjoy, and share content.  Your activity in connection with the Site may include filling out surveys, reviewing and rating products or services, inquiring about or purchasing products or services, participation in online communities, “liking” or “sharing” our content to your social media accounts or pages or otherwise interacting with the Site. Any information you may disclose on our Site, in blogs, on message boards, in chat rooms, or on other public areas on the Site or other third-party websites, applications, or services that this Site may link to, becomes public information.  Please exercise caution when disclosing personal information in these public areas.
5. RETENTION OF YOUR INFORMATION
We will keep your personal data for as long as we need it for the purpose it is being processed for. For example, we will retain your information for as long as your account is active or as needed to provide you services; and after that, we will keep the personal information for a period which enables us to handle or respond to any complaints, queries or concerns relating to your account.  Your information may also be retained so that we can continue to improve your experience with us and to ensure that you receive any loyalty rewards which are due to you.  We will periodically review the personal information we hold and delete it securely, or in some cases anonymize it, when there is no longer a legal, business, or consumer need for it to be retained.
6. YOUR RIGHTS AND CHOICES
A. Data Subject Rights
If you live in the European Economic Area (EEA), you have a number of rights when it comes to your personal data.  If you wish to exercise these rights with regards to your personal data that we hold, please contact us using the details set out in the Contact Us section below. Further information and advice about your rights can be obtained from the data protection regulator in your country.  These include:
Pursuant to applicable data protection law, we may be entitled to refuse to act on the request.  To make these requests with ABA, please submit your name, address, and email address, in addition to the specifics of your request, at /contact.
B. Cookies and California Do Not Track Disclosures
For California Residents: Certain parts of our Site require cookies. You are free to set your browser or operating system settings to limit certain tracking or to decline cookies, but by doing so, you may not be able to use certain features on the Site or take full advantage of all of our offerings. Please refer to your Web browser’s or operating system’s website or “Help” section for more information on how to delete and/or disable your browser or operating system from receiving cookies or controlling your tracking preferences.
Our system may not respond to Do Not Track requests or headers from some or all browsers. We may use cookies or other technologies to deliver more relevant advertising and to link data collected across other computers or devices that you may use. 
C. Interest-Based Advertising Choices
To understand your choices for receiving more relevant advertising provided on the Site or across other websites and online services, please review the information below:
 
D.  Other Choices Concerning the Use and Disclosure of Your Information
If you no longer want to receive direct marketing from ABA, we provide you with the opportunity to update you information or opt-out of having you information used for purposes not directly related to placement, processing, fulfillment, or delivery of a product order or servicing of your product.
If you receive marketing communications from one or more ABA affiliates, you must opt-out individually from each of the affiliates from which you are receiving brand-specific marketing communications.
E. YOUR CALIFORNIA PRIVACY RIGHTS
If you are a California resident, you may request information about our disclosure of personal information to third parties or affiliated companies for their direct marketing purposes.  To make such a request, please contact us at:
American Booksellers Association
333 Westchester Avenue, Suite S202
White Plains, NY 10604
You must put the statement “Your California Privacy Rights” in the subject field. We are not responsible for notices that are not labeled or sent properly, or do not have complete information. 
Non-affiliated third parties are independent from ABA and if you wish to receive information about your disclosure choices or stop communications from such third parties, you will need to contact those non-affiliated third parties directly.
7. THIRD-PARTY CONTENT AND LINKS
The Site may contain links to other web sites. Additionally, third party sites may from time to time link to the Site. PLEASE BE AWARE THAT WE ARE NOT RESPONSIBLE FOR THE CONTENT OR PRACTICES OF ANY OTHER SITES. We encourage our users to read the privacy policies of each and every web site that they visit. Our Privacy Policy applies solely to the Site.
8. CHILDREN’S PRIVACY
Protecting children’s privacy is important to us. We do not direct the Site to, nor do we knowingly collect any personal information from, children under the age of sixteen.  If we learn that a minor has provided personal information through the Site, we will use reasonable efforts to remove such information from our files.
9. DATA SECURITY
We have taken certain physical, administrative, and technical steps to safeguard the information we collect from and about our customers and Site visitors, including through the use of Secure Sockets Layer (SSL) technology to collect and transmit your information. While we make every effort to help ensure the integrity and security of our network and systems, we cannot guarantee our security measures. 
10. INTERNATIONAL TRANSFERS
ABA is a global business and it, or its service providers, may process, transfer, and store information about our users on servers located in a number of countries outside the European Economic Area (EEA), including in the United States (where data protection laws may be less stringent than in the country where you live).  Since we are committed to protecting your information, we take steps to ensure that there are appropriate safeguards in place when we transfer that data.
To ensure that your data is adequately protected, we only transfer your data subject to suitable safeguards being in place. Where applicable, we only transfer your personal data subject to suitable safeguards being in place, such as through the use of approved standard EU Model Clauses or to companies who are Privacy Shield certified.   To find out more about how we safeguard your information (including obtaining a copy of such safeguards) in relation to transfers outside the EEA, please contact us via the details provided in the “Contact Us” section below.
11. REVISIONS TO THIS PRIVACY POLICY
If we decide to change our privacy policy, we will post those changes on our privacy policy so you will always be aware of what information we collect, how we use it, and under what circumstances we disclose it. If at any point we decide to use personal information in a manner materially different from that stated at the time it was collected, we will provide appropriate notice to you. 
12. HOW TO CONTACT US
If you have any questions or concerns about this Privacy Policy or the practices described herein, you may contact us at info@bookweb.org or by mail to:
American Booksellers Association
333 Westchester Avenue, Suite S202
White Plains, NY 10604
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