The Association of Magazine Media
Thursday, September 27, 2018
On the Side of Facts: Science Media Have Their Moment
"In the misinformation era, National Geographic, Scientific American, and Smithsonian find that a fastidious approach yields a chance to reach new readers: As skepticism rises around media accuracy and bias—and chants of “fake news” continue to resonate in some quarters—U.S. readers are gravitating toward the fact-based approaches of major science media brands."
The Temptation of Apple News (Publishers Have Seen No Revenue)
Slate's Will Oremus writes: The world’s most valuable company is wooing the media with a human touch and a huge audience. One thing it hasn’t delivered: money.
Website Revs Up, with New York Magazine’s Help, to Cover More Local News
“It was hard to see a downside,” Adam Moss, the editor of New York, said.—The partnership will allow The City to immediately reach New York magazine’s large audience, an unusual starting point for a news operation, said Kai Falkenberg, the executive director of The City and a former first deputy commissioner of the New York mayor’s office of media and entertainment.
Watch: Vogue’s Anna Wintour on the Best Collections at Milan Fashion Week
Vogue Editor in Chief Anna Wintour discusses her major talking points from Milan, starting with two Italian heritage brands that celebrated big anniversaries: Etro, which turned 50, and Missoni, which toasted 65 years. “[They] both had fantastic collections that really captured the mood of the moment,” Wintour says. “I think the phrase came from one of our editors, which was considered casual, and I think that really did sum up so many of the collections. To me, they were very happy, very joyous, and very wearable.”
XO Group and WeddingWire Both Say "I Do" to a Merger
The Knot and WeddingWire, a Chevy Chase company led by CEO Tim Chi, plan to enter into a merger in which they'd both be managed separately under a privately owned XO Group.
More on Zoe Kravitz Is "Unretouched" on Harper’s Bazaar Cover
Zoe Kravitz and Susan Lucci are the stars of the latest “unretouched” photospread in Harper’s Bazaar. While the celebs received some hair care and makeup, the October issue boasts “completely unedited” pics, which were shot by female photographers.
Good Housekeeping's Lori Bergamotto on Good Morning America: 11 Styles for Everyday to Strapless and Bralette
The Good Housekeeping Institute tested 37 bra styles ranging in cup size from A to K and organized 91 testers submit evaluations on bras on the market.
Mastermind Magazine Opens "A Generation" Exhibition
The photography exhibition features work by Jamie Hawkesworth, Charles Fréger and Raimond Wouda.
Advertisers Encouraged to Buy Facebook, Messenger Stories
A majority (62%) of survey respondents said they became more interested in a brand or product after seeing it featured in a Story, according to an Ipsos survey commissioned by Facebook.
Study: Readers Distrust Sites That Use Content Recommendation Widgets
A new study from Arkadium showed some not-so-surprising opinions from web users regarding the recommended content widgets found across sites powered by companies like Taboola and Outbrain.
LA Times Owner Soon-Shiong: "Fake News" and How It Spreads on Social Media the "Cancer of Our Time"
"The short attention span we're creating in this millennium is actually very dangerous," said Soon-Shiong, the new owner of the Los Angeles Times. "It's the unintended consequences of social media."
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find:
New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor.
New multimedia comparisons proving magazine readers are the strongest everyday influencers.
New data proving advertising in magazines raises brand awareness and purchase intent.
New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs.
•New charts that show while trust in platforms declines, trust in journalism rebounds.
•New charts that show how magazines excel in motivating consumer trial with featured samples and coupons.
•New charts that show the role of print and subscriptions in the circulation mix.
We encourage you to use this information in your own brand presentations, marketing and conversations.
Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
December 03, 2018
Grant Thornton Conference Center
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